There’s so much to learn from times when there are industry wide U-Turns and so we asked so we asked the community to share stories of such reversals that they’ve witnessed over the course of their careers.

Jashia Pinkney

When I first became a midwife in 2019 most people had no idea what my career was. The conversation would go something like this. What do you do? When I tell someone my career, the response I typically get is what is a midwife? Another response, I didn’t know midwives were still around. Fast forward to 2025 about 2/4 people has at least heard of a midwife. Read more>>

Dr. Catie Morse

At EcoFarm’s 45th Conference, I attended a panel discussion that really struck a chord. Leaders in the herbal industry were beginning to openly explore what it would look like to source and process herbs domestically—right here in the U.S. It reminded me of the early 2000s, when organic produce was still a tough sell—more expensive, less understood, but driven by a clear purpose rooted in quality and sustainability. Read more>>