Going from idea to execution isn’t easy. Part of the difficulty is that often there is no playbook to follow and while we can’t offer a playbook either, we wanted to create a space where aspiring entrepreneurs could read the stories of how some very smart, very thoughtful entrepreneurs form the community got started.

Dee DeVaughn

Last March I decided to get a puppy to help me adjust to empty nesting. I have family in others states so I created am Instagram page for my family to keep up with our pup journey and I woke up one morning and Lux Dior had more followers then I did. Read more>>

Alina Povarich

The launch of Radiant Rehydration start off as a dream – literally. One night I had a vivid and detailed dream of running a mobile IV hydration clinic out of an old beat up van and the inspiration grew from there when I woke up. Read more>>

Treash Kat

An idea is nothing without execution, although execution is the hardest I thank God for the Grace of execution . You will see the use of ‘I’ but this is referring to my husband and I, we are one and he has been a huge supporter in this story. Read more>>

Jules East

It all started with my dissatisfaction with the limited choices of movies that are out there. I flipped through hundreds of channels and a lot of times ended up with nothing to watch. Read more>>

Jae Esquire

I love this question because the more I grow my business, the more I”m realizing… just DO it! In 2017, I was teaching Computer Technology at Imagine Great Western Academy in Columbus, Oh, the kids were testing and it left me with a few free periods. Read more>>

Erica Davis

As a young adult I always knew one day I wanted to work for myself. I never fully enjoyed the desk like settings, behind a monitor from 9-5; I have way too much of a creative mind for that. Read more>>

Disha Mehta

In the bustling city of Austin, Texas, where every event is an opportunity for celebration, Atx Decors & Rental Hub emerged as a beacon of creativity and convenience. Read more>>

Kali Picard

The birth of Borderless Color came from my love for helping others and my passion for the arts. Borderless Color is an inclusive art studio, meaning we teach everyone regardless of disability. Read more>>

Jermaine Hill

My passion for all things Business and IT started before I went to the University of Richmond. In High School I became interested in the Future Business Leaders of America (FBLA) and was active, even became the FBLA President. Read more>>

Sakara Barnes

I was looking for a way to pioneer in a new industry , cannabis was not legal in most states in the U.S and stood out to me. In 2016, after reading a book called The Outlier’s by Malcom Gladwell I quickly realized the opportunity of my time; which was cannabis. Read more>>

Sabrina Espinal

In 2009, I began exploring social media, feeling ready to transition away from my career in Human Resources. However, the marketing department in the business I worked for, didn’t take me seriously. Read more>>

Kimberly Michele

In the realm of personal development and empowerment, I empower women to unlock their true potential and live purpose-driven lives. Read more>>

John Jones

I started to DJ from just finally sitting down with myself an trying . As a creative, for me , ideas can come with anxiety. So from the start it was having a self talk of confidence. Read more>>

MaChaude Lowery

First you have to be sure of your idea(s), before the possibility of execution. The execution will only happen if you’re sure of the idea(s). The process can be a wave of experiences. Read more>>

Courtney Batte

As the founder and CEO of Task Concierge & Lifestyle Management, the journey from idea to execution was both exhilarating and challenging. Read more>>

Lexi Moon

While exploring my passion for photography I discovered that I really enjoyed set building for my clients. Soon more people wanted to be photographed on the same sets so I came up with the idea for “the photobar”. Read more>>

Takieyah Mathis

I started my business with no real 10 year plan envisioned lol I actually had the thought of starting a nonprofit just for community service purposes and like community hygiene, homelessness assistance and more. Read more>>

Odeta Xheka

Founding OXH Gallery is both a culmination and a new beginning in my own journey as a woman, mother, artist, cultural transplant, and entrepreneur. Read more>>

Magdalena Bonk

Even though the decision to open a yarn shop was made in a very quick time frame I did not start from zero. The dream had been brewing in my head for at least five years and I had also been hand-dyeing yarns for sale for several years prior. Read more>>

Jessica Schumann

In spring 2020, when I found myself at home without a job, I decided to keep busy by baking. I whipped up all my favorite desserts like German Chocolate Cake, Cheesecake, Flans, and Tres Leches. Read more>>

Raven Fleming

I got started by just jumping into the process, I had no idea what I was doing whatsoever. All I knew was that I had a dream, and I didn’t want to wait to reach all the heights I could with it. Read more>>

Shaina Agnew

After working for other companies and private salons my husband and I decided it’d be in my best interest to look into a salon that was all ours. Read more>>

Jesse Blanco

The idea was not mine. It belonged to a friend, Senea Crystal. She was the first to suggest I start a blog about Savannah, Georgia’s food scene. Read more>>

Kinga Basinska

I was raised in Poland where beauty standards are very high across the industry. Where customer–service provider relationships is very strong and loyal, establishments tend to be smaller, and more intimate and the quality of work is very high. Read more>>

Ella Catherine

I started brainstorming my podcast in 2018 but it didn’t come to fruition until August of 2020. I have always been energized by presenting an public speaking and my father was also in broadcasting. Read more>>

Angel Roque

After gaining experience as a driver for Pronto Limos and working with another limo company, I spent considerable time contemplating my future. Read more>>

Katie Kamala Haley

I have always been involved in the plant kingdom. I began my journey 25 years ago as a professional aromatherapist and herbalist, however gardening was only a hobby. Read more>>

Nicole Heere

Housewife Rebellion initially emerged as an art brand. Seeking something distinctive that would captivate the attention of gallery patrons and art enthusiasts, I opted for Housewife Rebellion over my own name. Read more>>

Lauren Patterson

I honestly just start. I have a bad habit of staying in planning mode rather than executing. So, nowadays, I really try to act on the idea while it’s still fresh in my mind. Read more>>

Izzy Sanders

Izzy’s Barkin Bandanas began as a labor of love for my own pets. Previously, in my teenage years, I would ask neighbors if they needed to have their dogs bathed. Read more>>

Jessica Rice

Taking the BIG leap from idea to execution isn’t as straightforward as we sometimes think it is. At least it wasn’t for me or any other business owner I have spoken to recently. Read more>>

Melanie Joas

My journey began with enthusiasm as a new homeowner deeply passionate about design. I developed a profound love for homes and the transformative power of design in personalizing living spaces. Read more>>

Jessica Neilas

I imagined my first business in 2009 I believe, after convincing a friend of mine who was an Architect that we should start our own firm. Read more>>

Lee Kitzis

The business bloomed out of a love of chiles and desire to create a fresh pepper based hot sauce. To this day I use only fresh produce in my sauces. Read more>>

Alfred Collins

Well the process going from idea to execution took some time. I would always bbq and share my meals with family and friends. Read more>>

Aneesha Smith

Reflections by Zana How we started and how we were forced to pivot and grow. “My first business, Reflections by Zana, was actually started through an idea of being artistic and starting an Etsy store. Read more>>

Vivian Doering

I grew up with both ends of the work spectrum. My father held the same quasi-state job for 23 years and my mother was self-employed with a children’s clothing business and a decorative arts business for more than 30 years. Read more>>

Tara Ryan Cox

Two years ago the business adjacent to our existing massage therapy practice announced they would be renewing their lease for only two years as the owners had intentions to sell after that amount of time. Read more>>

Tiffany Robbins

My story is: As a young child, I had a journal where I started to write a bucket list of everything I wanted to do in my life and made a commitment to myself that once I was an adult I would do it. Read more>>

Samantha Parlato

Jewelry making has been a hobby of mine ever since I was a young child. I used to make little flag pins out of safety pins and seed beads, and sell them at the foot of my driveway—I guess the entrepreneurship started early as well. Read more>>

Diana Lopez Soto

Im interested in the relationships we have with material and the memories, stories and choreographic choices that get awaken through these relationships. Read more>>