Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Goretti Tibeme

One of the best things I’ve done to show a customer appreciation was for a couple celebrating their 10th wedding anniversary. After weeks of planning and designing their event, I added a surprise touch a mini photo area decorated with a custom balloon backdrop that featured their wedding colors and a framed picture from their wedding day. When they arrived, they were completely taken aback. Read More>>

Katy Zales

Earlier this year, I learned that one of my very first customers had passed away. When I shared a post about visiting my 50th state, Alaska, his wife commented that it was the one state he never got to see. Read More>>

Paul Nakama

Years ago, there was an older couple who were traveling across country in their RV. On their way back home to Northern California, their RV kept breaking along the way. They spent countless hours and money trying to fix it to get home. I worked on the car for hours and told them to get in so I can take them on a test drive. Read More>>

Lily Marotto

One moment that stayed with me was when a client came for a custom silk gown to wear at an important celebration. She wanted something that would feel like her second skin — soft, effortless, and luminous. We spent hours draping fabrics, testing how the silk moved in the light, searching for that one shade that captured her personality. Read More>>

Lynette Guy

One of the best ways I show appreciation for my guests is through small, personal touches that make their stay feel special. Every guest receives a hand-written welcome note when they arrive and a hand-written thank-you card after their stay. It’s simple, but in a world where so much is automated, that little bit of personal connection really stands out. Read More>>