Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Cynthia Deehr

I had been a realtor for many years prior to marrying my husband, an Air Force veteran. I went from selling oceanfront, resort area homes to helping him, who was also an agent with military clients. Most first time homebuyers. These kids came from all over the country, some had traveled and had a Permanent Change of Station, others not. I found that many of them were far from home and during the holidays had no family here in NJ. I made sure no one ate alone or struggled through Holidays when far from home. I’ve had many clients at the holiday dinner table and every Memorial Day weekend we have a huge bbq with our VFW, clients and friends. I try to be a long time resource for them throughout their journey. Read more>>

Ashton Ferrazzo

We have a universal/nationwide program for First Responder and Military (Firefighters, EMS, Police, current and former service members) where we are trying to get down the rates of cardiac arrest, cancer, and injury at the department/station level. We take significant hits on our margins just to get the right equipment, flooring, turf etc. into these facilities to help these folks out. Here’s the main reason: I’ve got cancer history in my family. We also have a lot of First Responders who are patrons of our facility on a daily basis. We love serving those who serve others, and so we created that program specifically to benefit not ourselves, but that entire community. I want every First Responder and military member in the country to be able to increase their chances of surviving in the field, and decrease their health risks associated with job hazards like carcinogens, bad food, or even bullets! Read more>>

Brittany Madden

One of the most rewarding ways I show appreciation for my customers is by adding unexpected touches that align with their specific celebrations. For example, for anniversaries, I often send champagne to their dinner or arrange a special delivery of flowers or curated gifts during their mini-moons. For birthdays, I’ve surprised clients with cupcakes, and for bachelorette parties, I’ve coordinated additional decorating services to elevate the experience. One standout moment was assisting a bride for her wedding weekend. Beyond providing my usual services, I created a personalized guide with local recommendations for her guests and went a step further by finding the perfect spot for her wedding photos. These gestures not only enhance their celebrations but create lasting memories. My clients happiness truly matters to me. Read more>>

Joel Thomas

The name of my personal chef business is called “The Chef Jojo Experience”. So, I’m intentional in selling an “experience” in addition to providing a service. Part of that experience is gifting my clients with keepsake mementos as a reminder of that special event they hired me for.  One of those are custom keepsake menus designed by myself. I studied Fine Arts and Graphic Design in college, so I’ve been blessed to utilize those skills to benefit my business.  Another memento I’ve gifted past clients with are canvas prints. Whenever my clients and I take a picture at an event, I’ll spontaneously mail them a canvas print of that picture to their surprise.  Read more>>