Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Sherri Bramlett

I try to make my customers feel special right from the beginning. Before they come in for a consultation, I have them fill out a questionnaire asking them about what they are looking for. Since I work with high school seniors (and also teens/tweens), I send one to the student and one to the parent. Read more>>

Amy Gillett

We believe in celebrating our customers and their unique journeys in the world of tennis and pickleball. We have a few ways in which we do this: through our blog, by taking special orders, and by communicating with our customer base. Read more>>

John B. (JT) Thompson

Appreciating customers doesn’t have to be a big thing you do for them, it is really about how you treat them as a regular patron of your business. Remembering what a customer has going on in their life and asking about it or remembering their birthday or an anniversary goes a long way. Read more>>