Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.
Randalyn Lauren

I actually remember a customer that was in high school reaching out to me via email. It was one of the most professional emails, that I have ever seen. She wrote me an email about her passion for make up and how much she loved the brand. She continued telling me a little bit about herself and her goals, and ultimately asked if she could work for me. I was so inspired by how she conducted herself via email, I sent her words of encouragement to follow her dreams and to continue with her education. Read more>>
Kevieonta Goings

Even though I have been a business owner for the pass four years I was an employee/customer for a lot longer. I always understood the importance of treating people how you want to be treated regardless of your job title/status. I have been blessed to be able to give my customers free flights, rentals and hotels at random just to show them my appreciation. Read more>>
Phiana Scott

The best thing that I have done to show my customers my appreciation is giving back. When we started this company we vowed that as our customers poured into us, we would pour into others. We are able to achieve this by giving back to mothers who are experiencing challenging times and in need a self care reminder. Read more>>
Alex Johnson

Being that I am a 2nd Generation Barber. My parents instilled in me at an early age of giving back. Me and My Father volunteered our services at The Juvenile Detention Center to the Youth cutting hair every Weekend, was actually the starting point. Once I got my clientele going, I created a plan to give back school supplies in the shop to every Kid, an high school student at every school year. Once that started clients were so appreciative of that small gesture, that they were giving me proceeds to put back into the community for more school supplies which lead to backpacks and other essentials needed for the start of the school year for several years. Read more>>
Aaron Thomas

Our past clients are the lifeblood of our firm – virtually all of our growth over the years has been from our clients word-of-mouth. Between the reviews, past clients recommending us to others in their Facebook groups and social circles… sometimes it feels like our clients are all connected to each other in one way or another. We do a lot of things to try to let our clients know they’re on our mind – holidays gifts are pretty standard for most businesses, but we also reach out to clients on their birthdays as well. Read more>>