Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

shahe koulloukian

Being that I am in the service business, I make sure I am always ready to service and the only way I feel I can do that is to not only give more then what is expected but above and beyond. I always provide specific one on one time with each and every client, no room for dismissing anything. I also provide 2 free car care classes a year for women, teen and whomever wants to be empowered about auto ownership. Read more>>

Michael Verive

Working in the beverage alcohol industry, it’s important to be the person your account thinks of first when they need something, be it beer, spirits, wine, or even a non-alcoholic option like hydration water or energy drinks. The competition is so fierce and so present in the market and it’s impossible to be everywhere at once. So, I need to be the first person on their mind when they say, “I need this” or “I need that”. Read more>>

Linda Burtch

One of the centerpieces of our business is customer service, and our team works hard to “surprise and delight” our clients not only during the buying and selling process, but for life. We curate several special events throughout the year that encourage our client base to not only continue to stay connected to us, but to also invite them to cultivate relationships with our other clients and continue to grow and network their own connections. Read more>>

Lexi Block

When it comes to “customers”, I truly hate using the words “customers” or “clients” because the people that are booking me to photograph the most important memories of their lifetime are friends, not just a paycheck. From the moment someone inquires with me, I want them to feel appreciated and comfortable around me; Read more>>

Tamesha Benson

I may be a little biased but I think I have the best customers in the world. I have created such a culture of family within my business that I have been able to create strong relationships within my business. One thing that I have done to show my customers how much I appreciate them is random free giveaways, special giveaways on their birthdays, and customer appreciation events to just thank them. Read more>>

Jeffrey Shipley

A few years ago, we started doing this thing at TONIC we like to call BIOTD. It stands for Bad Idea of the Day, and the idea behind it is to invite our team to pitch us ideas that may or may not be terrible without editing them first. Read more>>

Scott Davis

We always go the extra mile for our customers. This starts with great customer service and goes as far as to how we package our products. All orders come boxed with Christmas color confetti paper and a candy cane. This puts a smile on our customers face when receiving their ornament. We started doing this years ago and it was very well received. Read more>>

Jalissa Tauscher

When a client places a product order from me, I always send a handwritten thank you with it. I think it’s personal and a kind gesture to show my appreciation for them! When I place an order with a small company, Read more>>

Whitney Luallen

Honestly, it makes my day when I receive a new order or get a commission request. I get to live my dream making art every single day. It wouldn’t be possible without my customers and I want them to know I recognize and appreciate that. Buying art is an investment. It’s not a decision people make lightly. I strive to make sure my customer service reflects that it little and big ways. Read more>>

Teressa Doaty-Johnson

Customers are the focus and core of our company. We ensure to thank them every visit and communicate frequently our appreciation. Aside from verbal thanks, we express our gratitude for them being a part of our pack by sending birthday cards to their homes, congratulations card when they expand their families, sympathy cards when they lose Paws or a family member, etc. Read more>>

Jessica Hellaine

In my opinion, the most effective way to demonstrate appreciation to customers is through authenticity. While loyalty programs, appreciation events, and discounts are all excellent ways to show gratitude, genuinely caring and listening to each customer and their needs as an individual is the most authentic form of appreciation. Read more>>

Katelyn Jones

My businesses are all built around understanding people. The kindest thing anyone has ever done for me is to listen and truly hear my story and show up with empathy. I try to give that back to my clients at all times, to listen, support and understand. I think it’s the kindest thing we can do for others, to truly see them. Read more>>

Audrey Smith

I had a male client that ordered a Mother’s Day Gift Set Flower Box for his mother and he was supposed to pick up on Mother’s Day and he came to pick up and informed me that his mother passed away the day before. I told him the Mother’s Day Gift Box was on the house and he looked puzzled. Read more>>