Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Jossan Elias

A common denominator in the luxury service industry is building strong customer loyalty. Customer loyalty drives customer retention and retention is crucial to your product or service. Building loyalty can be very difficult but simultaneously be accomplished in the simplest of ways. Our storage members include car enthusiasts I associate with because I am an enthusiast. Read more>>

Amy Ortmann Kelli Barrett

During the COVID Pandemic (March – May 2020), we were faced with the terrifying reality that our business was in jeopardy (as were many small businesses). We knew that in order for us to survive this shutdown, we had to focus on our customers. They too were upset about the gym being closed with the possibility of it not reopening. We first, went live in our Members Only social media group page to address our people; Read more>>

L’Aqua Asberry

We love to show our customers appreciation. We have customers that have ordered so many items. To show our appreciation we like to add random custom items in their package. We also keep in contact and post about them on our website or social media. Recently, for of or biggest spender we gave her two custom embroidered shirts with their logo. We really show our customers that we appreciate them when we can. Read more>>

Valerie Dickson

Every year I have a member appreciation cycle ride during the month of my birthday in July. I give out goodie bags to my fitness members. We have a live DJ, class is an hour long, and we get to take pictures, sweat, and ride! If it was not for my fitness members I would not be where I am today! Read more>>

Murtaza Ezzi

One of the best things we do to show our appreciation to our customers is to provide them with a 24-hour sneak peek of their wedding photos. It’s a small gesture, but it goes a long way in showing them that we truly care about their big day and want to provide them with the best possible experience. Read more>>

Michelle Carey

I absolutely love my members. Without them my business would not exist, therefore I would not be able to do what I love every week. So, I made a commitment to show my appreciation as much as I can. Not because customer appreciation helps with member retention, but because I truly value them and appreciate them. One of my biggest goals from the beginning was to form a culture and environment where people feel special because they are know they are loved. Read more>>

Bryan Cohen

Three years ago, I decided I was tired of how online educators teach new students. It started with a webinar to find customers that promised big results but shared little value. The customers would be intrigued enough to buy with a bunch of flashy bonuses and a limited-time offer. Read more>>