Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Seth Williamson

One of the things that I do for all of my wedding clients Is put together a gift box containing a few items better personally from me and my business. My absolute favorite part of weddings in the best images of ever captured our during the bride and groom section of their wedding day. This is usually within an hour or so of the ceremony so the faces and the emotions that you capture when you are recreating their engagement session on their wedding day. Read more>>

Terri Eaddy

I appreciate my clients so much. And me as a client to other businesses know a little goes a long way. I offer $5 off if they were a client to me. I offer specials to help save on a service. I give my brides small gifts to congratulate them. I offer complementary water at my studio. I love my clients. I do things I’d want ppl to do for me. Read more>>

Oona Breyer

Well, for context, we have exceptional clients. Honestly, we’re nearly constantly being blown away by things they’re doing for our team even more than things we’re doing for them. One of the greatest privileges of my job is that I get to be a part of people’s most important moments. A byproduct of that is it tends to be a really emotional time in their lives. Because of that, we’ve worked really hard to pull off some amazing surprises over the years. We want people to know how much we value being invited into something so important with them. Read more>>

Tracey Massey

The best thing I’ve done to show a customer I appreciate them is sending them a personalized gift with a handwritten note on the anniversary of their loved one’s passing. This slight gesture has been a hit with clients. I’ve gotten reactions such as “thank you for thinking of me” and “this really brightened my day.” Read more>>

Bo Stegall

Servant minded customer service is a Pilar of my brand. I spent 9 years of my life developing a collection of hair products that proved to be the holistic alternative to the the leading big pharmaceutical topical medication called Minoxidil (Rogaine, Bosley). My trademarked Bo Stegall | The Collection® Cell Renewal Technology and our main ingredient proved in clinical trials to be equally as effective as minoxidil at regrowing hair. Science, Safety, and Service make up the foundation of product development and operations as the CEO and founder of my 16 million dollar company. Read more>>

David Stine

The work we do is so special and so individualized that our clients become our friends. We work so closely with them to craft just the right piece that we develop genuine, meaningful relationships with our customers. Every year, we throw a huge client appreciation farm party at our farm. We have lots of clients in the beverage and hospitality industries, and they cater the event. We have a beer truck, a band, tons of amazing food, several bars, hay rides, and lots of activities. It’s a spectacular event. We also have special holiday gifts for our clients — homemade sauerkraut, custom beer and wine, etc. We genuinely appreciate our clients, and we like to show them how much. Read more>>

Ashley Cunningham

The phrase “thank you” is more than just a courtesy. It’s an acknowledgment that, even when you’re helping clients, they’re helping you by supporting your business. Without clients, you have no business. At Macaroni Kid Temecula-Murrieta-French Valley, we value the importance of handwritten thank you notes. Because our demographic landscape are companies looking to reach hyper local families, we include pictures and letters from local children and families to show the impact they are making. Read more>>

Linsey Jones Maria Curtis

We know that the holidays can be a joyful time for people. But for many, it can also be a bittersweet time or a time that highlights life’s difficulties. We put out an IG post for people in our community to nominate someone in their life who was going through a hard time and that we would try to help bring a little joy to them. As the names came in, we put together LIMA candles for each person with a handwritten note. Maria delivered them to people just before the holidays. It was amazing to hear their stories of how a simple act of kindness impacted them in such a positive way. Read more>>

Amani Ferguson

I feel as though in my industry alot of stylists have amazing clients and even when they constantly support us I dont see it retaliated . One of the main things i have made it important to do during , before or after appointments , is let them know i I appreciate them , give them discounts and during the holidays or just because im in a good mood i would do gift baskets ! i have seen it make a difference in my clients attitudes and i appreciate that ! Read more>>

Ke’lan Johnson

The best thing I have seen is a customer tell me how much of an impact I have had on their life. To know that you can help someone you don’t know personally really hits you different and I appreciate them so much cause without those customers that support your business can’t really thrive. Read more>>