What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Natalia Mangubat

Once upon a brand storm, my branding was a question brought into focus after opportunity and passion for specialty cupcakes grew into a business. How can I be myself in a professional name and on point for the product offered- in a world filled with options? As a baker, I went with “The Batter Scoop Cupcakery”. The business began with specialty cupcakes, so I wanted it to resonate with my original treat in that manner with the kitchen creations I shared with many. Read more>>

Karesha Byrd.

I came up with the name of my company based strictly from where my late aunt once reside growing up. Read more>>

Jasmine Silas

I AM are the start of positive affirmations and are very powerful words. I AM TurnStyle was supposed to be a plus size fashion magazine, however, things went in a different direction for me. The following poem describes myself and how I came up with the name of my business: “People mistake my confidence and flip it to conceit, Hold your head up high because life is great just depends on how you treat it. Read more>>

Taylor Ross

I get asked this question a lot since my name isn’t Grace. Coming up with a business name is extremely hard, especially when you’re looking for something different. My full name is common and there’s a bunch of people with the same exact name as me, so I knew I wanted a business name that didn’t include my actual name. Read more>>

VANESSA SALAZAR

DE PALMA in Spanish means ” FROM THE PALM TREE” our main inspo was the place where i grew up. I was raised in a small town in a Peninsula by the ocean in Venezuela, so pretty much i was at the beach my entire childhood (it was like my backyard), i wanted something to be related to the beach and the Caribbean and what’s better than a palm tree? Read more>>

Krystal Martin

I name my company after my daughters Kaylee & Karrington. This is my way to ensure that I leave something viable behind for them to benefit from. Building generational wealth for my children and their children to come is what motivates me and pushes me to work harder everyday. Read more>>

Maggie Karanja

When I first started planning my photography business, I wasn’t sure what to name it. Most photographers go by their name (Ex: Maggie Karanja Photography). At the time I felt that my maiden name would be too complicated. I could only hear the mispronunciations that I was all too familiar with growing up. One night I had a dream of a business name, Stepping Stones Photography. I decided to go with that, because I do capture someone’s next step in life. Read more>>

Luca Di Fabio

Mundane is a word often used to describe something boring and uninteresting. However, there’s a secondary meaning to the world that changes the whole thing. Mundane also refers to things of this world rather than spiritual or heavenly. Both of these seemingly different definitions represents the kind of people, stories and art we are attracted to as a publication. Mundane Magazine seeks to highlight the most exciting and unique creatives that do everything but mundane things. Read more>>

Paulette Jones

It was very important for me to create a business name that was uplifting and a clear indication of how I operate. Society usually gets caught up in watching and reading about celebrities and what they have going on but there are not many platforms highlighting and interviewing your every day entreprenuer and local talent. Read more>>

Inell Kirkpatrick Dana Warren.

We thought we needed something catchy, easy to remember, easy to find/spell on social media but wanted it to mean something to us. What popped into our heads first was the influence of our grandmother’s in our love of all things vintage. Our grandmother’s told us stories of heirlooms in their homes, family lore and how far that piece may have traveled in it’s lifetime. That influences us greatly. We love the item we find when picking, but if it has a story we can share, all the better. Read more>>

Alania Williams

I made my personal instagram page name beneficent, then changed it to Leminiscent. Because of my own history with being called lemon, by my grandmother, and then my social circle. Years later, I was looking for a good name for my business and the ones I found were not working for me. I thought, why not use that name I already have?
It has the same numerical vibration as my birthday, as I Sam a life path 51/6. It has a mixture of lemon and reminiscent together, meaning we are sweet, sour, sounds like water. Read more>>

Laniece Carter.

The way how I came up with the name of my business was through trail and error. I was constantly finding ways to make a candle that smells good and burns well. When I got the science of making candles I lit the candle (which was GreenTea and Lemongrass scented; my first successful candle). During the duration of the candle being lit I did house chores and watched a few shows. Read more>>

Homer Lavernia.

My wife came up with the name HomerMade because our drums are homemade by Homer. She also named our cats Bart and Lisa. Read more>>

Katelyn Maude Harder

When it was just a side hustle in college, the bulk of my work was hand-lettered cards, signs, digital designs, and even pumpkins at one point. Because of that, I thought having “letters” in the name would work well because that was literally what I would be selling: letters on things. I knew I wanted the name of my business to include my name somehow, and I also wanted it to stand out. Read more>>

Aja Freeman

I came up with the name because my business is literally me it’s everything that I love. I didn’t want to name it anything usual because I also didn’t want to limit what I chose to offer based off of the name. I love all things beauty and all things self care, when people come through the doors I am sharing a piece of myself with each of them I see myself splashed throughout the spa. The ambiance, the vibe, the services even the music being played, the candles being burned, the type of hand soap being used. Read more>>

Kayla Looby

Here’s a little backstory before my business name changed. In my immediate family, everyone’s name starts with K. I decided to implement that into my business name hence Kayla’s Kupcakes. At the time, I only provided cupcake and cookie services to local customers in the NYC area. Read more>>

Santanna Smith.

The name of my business is Chiquely crowned, pronounced “CHIC-ley.” I originally started selling hair. My grandmother would always say, “your hair is the crown you never take off.” Because I love a good polished chic look, I came up with the name CHIQUELY CROWNED. Read more>>

Chris Wilde

When I first decided to become a milliner I really wanted to perfect the techniques of hat making, but I was never able to fully get it right. I kept making mistakes, the brim was too long on one side, the crown was just right. No matter how many times I tried I couldn’t make it perfect, but then I realized that nothing I did was perfect and that is what was going to set me apart from everyone else, the imperfections to me is what made my pieces different and in my eyes perfectly flawed and a little extra. Read more>>

Candida Meyers

The name of my Business is Kaotic Kreations 13. I named it such because of my chaotic nature when crafting making my art. My mind is always racing with ideas on what to make next and even I never know what my next product will be till I make it. Through that chaos I can creat such diverse and beautiful creations. Thus I am Kaotic Kreations 13. Read more>>

Suzanne De la Flor

Believe it or not, “Choco Loco” was actually going to be the name of one of our cookies. I remember when we were planning out the business I began writing out a list of cookie name ideas based on ingredients. Throughout doing so, I kept thinking about extremely decadent chocolate cookies that people would think are a crazy explosion of deliciousness and being born in Spain, I think of phrases more in a Spanish context. I kept saying to myself “una locura de chocolate” or “chocolate madness” and slowly but surely the name “Choco Loco” just came to me and summed up what I was thinking perfectly. Read more>>

Brett Lay

Crystal and I moved to Savannah Georgia several years ago. We were awed by the beautiful and historic city, and one of the things we found out was that it is considered by many to be the most haunted city in America. We’re both big fans of the paranormal, so it was natural to be drawn to talking about just that in our podcast. And since Savannah’s the most haunted city in America, it only made sense to name our podcast after it. Read more>>

Farrah Hodgson

One of My company’s mission is to uplift others, help others know their worth! Therefore “Daughter of the King represents that a woman is in the same family of the most high King You are a royal priesthood…… Read more>>

Stacy Slanker

When I decided to launch my business 6 years ago there was only one idea that kept coming to mind came. Since my three daughters were not only the inspiration for starting my business but a huge part in running it, I knew I wanted to honor them with our company name. For their middle names, my three girls have a great grandmother’s name combined with the name Marie, so that is how we decided on Three Maries.. Read more>>

Bridgette Cofield

I have two businesses Goddess By B. Jolene LLC and Know Your Purpose Foundation. The name Goddess By B. Jolene came from my belief that every woman is a goddess. We have a divine energy and beauty within us that all women should embrace. Hence the word “Goddess”. B. Jolene is my first initial and my middle name, that I have learned to embrace over the years. It is my name and I plan on leaving a legacy with it. Read more>>

Michael Casciello

It seems being a chef may be an exotic career path to some. Whenever I’d meet someone new and we discussed business, I’d mention I was a Chef and their face would light up. As soon as I saw this happen I knew it was inevitable the “how do you like being a chef?” question was coming. I’ve answered this question hundreds of times it seems and always with a somewhat boring and canned response, “it’s great… a lot of fun.” I wasn’t really sure what answer someone was actually looking for. And quite frankly, because of it’s frequency I was quite annoyed by it. Read more>>

Perle Noire

Healing Through Seduction was born once I realized that I had to fall in love with myself to avoid dangerous relationships with emotional surrogates. My career path started with my own body-positivity journey. Unlike most people, my journey of falling in love with myself didn’t start with loving my curves. On the contrary, as a Black woman, I had to fall in love with having a flat derriere and dark skin. No matter how much I worked out or with surgery, I couldn’t change those two things. Read more>>