What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Chelsey Coffin

The inspiration for Sweet Pineapple Spa comes from my parents, who owned their own business and taught me the value of creating something meaningful and lasting. With family roots in Hawaii, I wanted my spa’s name to reflect that connection while still standing apart from the typical ocean and beach imagery often tied to island culture. Read more>>

Roberta Wilson

Dr. Norm was my father! He was a medical doctor in Los Angeles for 30+ years. He had amazing bedside manner and he truly cared about his patients in that old school way we don’t see much these days. Read more>>

Lauren Rainwater

As a teacher, the content is rarely the hardest part. That usually comes naturally. The real challenge, the place where the magic truly happens, is in the captivation. Can you capture your students’ attention and keep it? Do they light up when you walk in? Read more>>