What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Ashley Terrell

The story behind me naming my business “The Locing Company’ it holds sentimental significance it truly symbolizes the difference I make in the presence of my work provided to clients Read more>>

Vimary Delvalle

I came up with the name of my business because I needed something that will identify me and the group of people that belongs to the island of Puerto Rico. Read more>>

Lauren Del Bosque

My maiden name is Cardinal, and I grew up in a family of treasure hunters. My grandfather had a shed in the backyard full of mystery books he sold, my aunt has always sold on ebay, co-ops and at flea markets, and I helped everyone organize, price and sell. Read more>>

Elizabeth Rivers

Throughout my life, I have been the go-to person in regards to all things planning and logistics. Even in my previous career as a project manager at an independent record label, my life revolved around logistics. Read more>>

Imani Talib

Initially, the name of this company was Fashion by Faith Seeker. I also focused more on fashion and media coverage. While networking as a fashion influencer I was directed to choose a name that isn’t so personal and could be sold at some point, if I ever wanted to. Read more>>

Kentre’ Dixon

My business name is 27 Waters Media and to break it down originally it was 27 on water media. I used 27 because it was the year I hit rock bottom when I had been on such a career high over the years and committed to myself by starting a Video Editing business that now service’s more. Read more>>

Sonia Narvaez

When I first established my business, I chose Sonia Narvaez, CPA as my legal business name. However, as time passed, I realized that many people struggled with pronouncing my name. Read more>>

Evelyn Romero

At first, my business only pertained to doing lashes. When I rebranded and introduced more services, I wanted a name that really resonated with my new vision. Read more>>

Elza Zagreda

Rocky From Da Bronx Productions is my production company that I named after my dad & our humble beginnings in the Bronx. Growing up FAT & Albanian is my 1st film produced by Rocky From Da Bronx. Read more>>

Cody Rinehart

The way I came up with the name Emerald WavZ was pretty awesome actually. My father was in the Navy and he was stationed in Pensacola, Florida, which is on the Emerald coast line. Read more>>

Cem Taviloglu

The “Golden Horn” in Golden Horn Meadery refers to the actual Golden Horn which is an inlet on the Bosporus Straight cutting through Istanbul and connecting the Black sea to the Mediterranean sea. Read more>>

Heather Palenscar

So true, naming things can be hard. Fortunately, naming Silver Ribbon Studio, my stationery brand, was fairly easy. There are three aspects to how I came up with the name: Read more>>

Dyana Barnett

We wanted something short and straight to the point. We wanted to create something that involved the word cleaning and care. We tossed around a few names like care cleaning and cleaning care, but that didn’t bring that spark that verified this was the right name for us. Read more>>

Jordan Jines

The name ‘Jinterros Rum’ holds a very personal significance for me. It’s a blend of my parents’ last names—my father’s being Jines and my mother’s, Terrero. Read more>>

Ellen Hough

My husband had a hobby making whiskey. In 2014, he was approached by historical planners who were trying to revitalize the history of the Whiskey Rebellion in Washington County, Pennsylvania. Read more>>

Reema Shah

The story behind the name of my brand is deeply rooted in my passion for music, particularly rock, and a personal connection to one of my favorite bands, Royal Blood. Read more>>

Phillip Smith

At Triangle Power Wash, we were inspired by the triangle area that encompasses Raleigh, North Carolina, leading us to choose our company name. We believe in the power of community and the importance of maintaining a clean environment. Read more>>

EDWINA THOMAS

The name “Yummy Snacks Treats and Goodies” holds a special place in my heart, as it is inspired by a cherished childhood memory. When I was young, my mother would take us to events hosted by a non-profit organization called Athletes and Entertainers for Kids. Read more>>

Miki Starr

After experiencing mass layoffs in 2015, I found myself navigating a challenging job market while freelancing and working in retail. Read more>>

Erica Mede McVeigh

This is a phenomenal adventure! My husband, Ryan, is the Co-Owner of VivTech Products, but when he first started talking about naming our company – it was anything but smooth sailing. Read more>>