What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Tatiana Janvier

It’s interesting actually because it came to me very randomly. Through out life Ive heard the compliment beauty queen a lot, actually I changed my instagram handle to Beautyqueen T as a play on that compliment. Read more>>

Kiana Long

Back on the east coast, I worked for a company for 15 plus years and my social handles name was “K’s Framework” for a very long time. Read more>>

Chelsie Jackson

When deciding what to call my business I really wanted to find something that would be personal, but mainly I wanted it to embody the passion I feel for what I do. Read more>>

Maura Navin

When I started my business, these two beautifully overgrown lilac bushes were 80% of the view outside my home office window. Read more>>

Hayden Sylte

Our brand name “On and Off the Course” represents the versatility of our fragrances, which can be enjoyed both on and off the golf course. Read more>>

Leslie Brown

I love to tell this story… because I didn’t name Haven. Haven told me her name. In 2016 I whispered a simple prayer “God, how can my life and my family be of service to this community?” Read more>>

Mallory Kratimenos

When coming up with the name for my business, I knew I wanted it to be something unique. I went through several names before finding the one that really fit and landed on Engineering Optimism Dog Training, which is made up of a couple of different parts. Read more>>

May Zegarelli

Almost 8 years ago, Tommy and I were looking on finding property for our family to grow. When we discovered our home in Eastport, it felt like home right away. Read more>>

Dawn Mullarney

I appreciate the opportunity to share the story behind Unique Connector, a name that encapsulates not just a brand, but a pivotal journey in my life. Read more>>

Sydney Miro

Crafting the name “Sydney Miro Media” was indeed a journey that fused personal identity with professional passion. You see, every element of the name holds significance, reflecting not only who I am but also what I’m passionate about. Read more>>

Julia Pentecost

Green Living by Design, or GLBD for short, is more than just a name. We like to think that this is a way of living. Slowing down in what we do, taking a moment to think of our environment, our impact, and each other. Read more>>

Marie Georges

The process of naming my event business, Merliahdecor, was a meaningful and personal one. I wanted a name that represented both myself and my daughter, Marie and Leah. Read more>>

Elena Gera

Moments hold immense significance to me when it comes to weddings: the groom’s tearful eyes as he beholds his radiant bride for the first time in her wedding gown, the infectious joy and spontaneity that the children bring as they lead the conga line, Read more>>

Amanda Ware

Chillin’ Cocktail is a name my husband and I created. Chillin’ has a little bit of a double entendre for cold drinks as well as hanging out with your friends and family! We just loved the way it described our vibe as a company. Read more>>

Yoaspire

I was actually in the car in the middle of a Doordash order when I thought of our company name surprisingly enough. It was sometime in December 2021 a few months after the premiere of my first short film “4:04”, that I made with my brother Isaiah and our friend Lauren. Read more>>

Steven Simmons

So “Soulley” is a name I created, but it’s just word of solely revise, but it reflects you. i’m a firm believer that things happen for a reason and if so, it’s solely intended for you just like life if you examine a problem as an obstacle, you can have more success in life. Read more>>

Amando Cardenas

I was raised in Indio California & at 6 months of age moved into the very first house my parents bought together. My whole life as I know it revolves around that house, the good times Read more>>

Aamira Garba

I love telling the story of how I chose to name my brand LoveLee Wine. 8 years ago, when my brand was just a thought, i thought it would be fun to ask my oldest daughter to help me name it. Read more>>

Amanda Holdsworth

We rebranded to Cultivate & Engage in 2023 to better reflect the foundation of everything we do: cultivating relationships and engaging stakeholders. Read more>>

Bianca LaGroon

The concept behind my business name, Beautiful Blueprints by Bianca, came to mind when I thought about the atmosphere I wanted to create for my clients. Read more>>

Jesse Coontz

Moms On Target was inspired by a Bible verse. Psalm 127:4 says “Like arrows in the hands of a warrior, so are the children born in one’s youth.” Read more>>

Shekayla Shears

In multilevel marketing it is important to brand yourself. I began to brainstorm with y children to find the perfect name. Read more>>

Natalie A. Mitchell

N’sentials is a brand name that combines two words depicting the product line – intimate essentials. When most think of intimate apparel or lingerie, they immediately think of special occasion garments, commonly known as “minute wear” due to its short term wear. Read more>>

Katherine Hamberger

I get this question a lot. I spent years dreaming of owning a farm and coming up with different names for it. During this time my husband was going to law school. Read more>>

Pallavi Pande

Choosing a name for a business is indeed a profound and challenging task, as it reflects the essence and mission of the brand. Read more>>

Nia Huger

The story behind the name “NymphoArtistry Beauty & Wellness” is one that reflects my journey of embracing creativity, individuality, and self-love. Read more>>

Sarah Beth Locke

Most law firms are named after their owner or law partners, so when I decided to name my firm “Every Step Law Group,” I took a less traditional route. But my law firm is a bit untraditional, so it is a good fit. Read more>>

Nakeidra Robinson

The reason I chose Keidralee was a dedication to my late mom. Before she passed away we began bonding over makeup. Read more>>

Sharmarro Leak

Sallicious Caterers began in 2008 when entrepreneur, Sharmarro Leak, decided to share her cooking expertise with the world. Read more>>

Jennifer Bugajsky

10 years ago I hosted a retreat for my birthday to bring women together in celebration. As I walked into the beautiful labyrinth on the property seeking guidance on the next steps for my business, the answer I received was unexpected: “Let the little girl be free.” Read more>>

JP (Jacquelyn) Paulhus

I have created an image for this passion project that I call NYMITY. The name comes from anonymity- anonymous. The reason I capture started when I got to experience feeling so authentically seen, Read more>>

Ayata Colbert

The word Collaborative is when two or more people come together to work towards a particular purpose. I totally believe that in order to accomplish something great, you can’t do it alone. Read more>>

Chennelle Diong

I love this question! Like many lightbulb moments that pop up unexpectedly, the name GoodLove came to me at midnight as I was working on a project while completing my MBA. Read more>>

David Reggina

I have always been an early riser. That was something that was instilled in me very early as one of my first jobs at the age of 13 was as a caddy on the golf course where I would have to be at work before 6am. Read more>>

Middle Trail Running

The name Middle Trail Running was inspired by something that we both feel is very true – every person’s running journey is unique, and there is no “one size fits all” or “right” approach. Read more>>

Danni Gyrl

I had an extremely hard time coming up with a business name. I wanted something that represented myself as well as made me feel like the company was great. Read more>>

Erin McCarty

This origin story of Better Than Your Bandana. Erin Elizabeth, born and raised in Norfolk, Virginia, is a multi-dimensional artist with a background in Emergency Medicine. Read more>>

Marcia Ali

In our family prior to Covid we did family dinner on Sundays. It is the responsibility of everyone to bring a dish. My daughter was traveling and I asked my 11 year old granddaughter what she wanted to fix? Read more>>

Emma Halstead

I wanted my business to have meaning and impact behind it. I was intentional with the name of my business. I wanted the message to inspire others. Read more>>