What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Mary Gardner

Starting a successful Brand sometimes takes a lot of dreams. Not all dreams are meant to be for a life time. Sometimes they are stepping stones to something greater. Or to another time in your life. Read more>>

Marc Petrosino and Michael Latini

We are often asked how we came up with our company’s name: Monkey Boys Productions. Before the company was founded Marc and Michael lived with two other puppeteers: Russell Tucker and Scott Hitz. Read more>>

Joey Powell

Mad Axe Media came out of a love for that strange intersection between metal music and fantasy imagery. When I decided to publish my first novel, I wanted to use it as a test run for what would become a publishing company. Read more>>

Gordon Bolton

The name says it all, Piano Movers of Texas. We did not realize how effective the name would be for the internet. With the the key words in the name relative to what we do, it makes it very easy to search for us. Read more>>

Lydia Williams

Back when I was in high school, I was accepted into the Young Entrepreneur Academy. The program was very similar to Shark Tank. It helped me gain the knowledge and skills on how to run and operate a business. Read more>>

Cleo Sanchez

My frequently asked question is always about my shop name, and given the nature of the name– it’s justified! Typewriter and Moss is a mouthful, and the two items don’t necessarily go together. Read more>>

Carly Schwartz

The name peacelovecarly really says who I am. I am all about peace and love and spreading joy! I believe the art I make does exactly that! Read more>>

Oliver Boon

It is not difficult when you have the last name “Boon” to create a wide range of sound relating puns for a company name. I chose the name “Boon Box Productions” many years ago when I first wanted to go into entertainment. Read more>>

Jesse Keoni

Hawaiian Hippy, was established and created to represent myself as an individual, represent my family and culture, and to represent my interpretation of the cooks and foods I grew up loving. Read more>>

Meenakshi Iyer

Years ago, I remember hearing in a talk that, “…as adults, we don’t need to be ‘taught’ as much as we need to be ‘reminded’ of things we have already learned…” Read more>>

Steve Mata

I was inspired to create Flex The Heart because during my weightless journey I would always do cardio. As you know Incorporating regular cardio workouts into your routine, along with of course a balanced diet and other healthy lifestyle habits, can have profound benefits for heart health and overall well-being. Read more>>

Samantha Wilson

I get this question at least once a week and every time I explain it, I uncover new layers of meaning. I own and operate a firm of women that craft strategies, cast partners, and make magic for social enterprises, social movements, and nonprofit organizations. Read more>>

Darius Payne

Bullies portray dominate and aggressive behavior which tends to be extremely intimidating, however no two bullies are the same. They are all unique in how they impose their will. Read more>>

Antonio Huff

The Divine Experience began as telling the story of the people around me. But, as you can imagine, it didn’t start with such a name that encapsulates everything i am or aspire to share. Read more>>

Lauren Compton

My business has transitioned a few times since starting. When I first started, I began with the name of LCDesigns – as I was mainly drawing house illustrations; trying to use my degree in Housing and Interior Design. Read more>>

Emily Gladding

Growing up, I loved creating and chose to take as many art classes as possible in school, while also joining art clubs and organizations in my community. Read more>>

Ely Mata

As for the name “BINIBINI,” credit goes to my sister Coco. It’s a Tagalog term in the Philippines used to politely refer to a young lady or a woman. I thought it was a fitting choice, paying homage to my Filipino heritage. Read more>>

Niché Pryor

Honestly, a little still voice spoke to me while I was asleep. “FAITHINMYFASHION” is what I heard. It may sound cliché and possibly unbelievable, but I usually receive my most creative ideas and designs in a dream or when I’m asleep. Read more>>

Brandon Culbreth

I’ve always had a thing for fashion since I was kid like I always loved to dress and put on a fly outfit. I was apart of a previous clothing brand but once I parted ways, I had a vision of starting my own clothing brand but didn’t know where to start. Read more>>

Landrea Haynes

Naming my brand was definitely a journey filled with thought and reflection of why I joined the beauty industry. I wanted a name that encapsulated the essence of what I do and the experience I wanted to offer to my clients. Read more>>

Joe Fogle

Since I grew up a fan of fantastic monsters of myth, legend and lore like Bigfoot, Mothman and the Loch Ness Monster and with those monsters being the main focus of my T-shirt brand, my name is a simple mashup of cryptozoology and tees/T-shirts. Thus Cryptoteeology was born! Read more>>

Michael Clark

The name of our organization is named B.A.M which stands for Becoming A Man. We strive to teach and educate our students about adulthood, life skills, and what it takes to becoming a man. Read more>>

Alisa Gull

The name of my business is Beautiful U. I picked that name, because the reason I got into this industry to help people feel beautiful. There is nothing more beautiful then cutting or coloring someone’s hair, because for the first time in over a year they had time to do something for themselves. Read more>>

Kelly Partridge

I’m the proud owner of two ventures that mean the world to me—firstly, there’s the GRATI shop, my online boutique with a mission driven focus on giving back to the community, and then there’s GRATI Consulting, my heart-and-soul marketing agency. Read more>>

Amy Hooper Hanna

While I try to stay away from acronyms as jargon in everyday business language, I am a huge fan of acronyms as mnemonic devices. I’m also a huge fan of creative business names. Read more>>

Elizabeth Southern

A funny story, my line sister actually came up with my business name, which is LizmadeyouLook! I wanted something cute and catchy that included my name. Read more>>

Chelsea McGraw

I came up with a list of several names for our store but one name in particular stood out. We had previoulsy been operating under the name “Chelsea Morgan Designs” which is my first and middle name. Read more>>

Wyatt Harrison

in 2012 I had the idea to print personal photos on wood, which launched this little side hustle. At the surf shop we referred to these as wooden plaques / planks, so I thought the name Plank-IT, Plank That, etc. Read more>>