What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Victoria Cirigliano

It’s been my nickname since I was an early teenager. A dear friend of mine started calling me VICSON and I made it my messenger name, it turned out to be pretty catchy as everyone started calling me that, so it stucked and I always knew that the day I created my own brand, VICSON would be it’s name. Read more>>

Alison Amy

Coming up with the name for my company was tricky actually! I wanted something that encapsulates the ethos and spirit of the business – but I had to pick a name to register it before it even got started, so it was hard to know what our ‘thing’ was going to be. Read more>>

Danielle Casey

1909 is the year Palm Beach County was Founded and we are a Non-Profit 501(c)(3) supporting Founders & Freelancers in Palm Beach County, Florida. We believe now is the time to be a Founder of something. Anything. Whether it’s a new business, social initiative, or way of life. Read more>>

Mariel Rosefield

Groundedco In my past I worked in real estate, and multi family. As much as I loved to serve the community and help future residents find the perfect home it was long, and extensive hours with very high demand. At the time in my life I had a new family. I had beautiful twins with my partner. Unfortunately I was ever hardly present and it was not the story I wanted to tell. Read more>>

Mariah Hodges

Finding a name for your business that can be trademarked is hard. When I started my business, I knew I wanted a name that stood out and people would not forget. A name that would make them stop and think about it and be like ‘what is that?’ Since I design liquid glitter filled vinyl products, it is a really girl, whimsical, cute thing but the vinyl makes it seem a little more edgy and not so soft like most items you associate the word girly with. Read more>>

Roslyn Stafford-Grady

I was reading a cigar magazine and I read an article about smoking cigars in a Smoking Jacket. A bell went off in my head and I thought this was the perfect name for my Cigar Lounge. Read more>>

Sherry Ott

I never know what to answer when people ask what I do. Am I a writer, entrepreneur, freelancer, photographer, blogger, or social media influencer? Are these even careers? Even though I’m never really sure how to describe myself, there’s one thing for certain – I am my own brand – the Ottsworld brand. In the world websites and online businesses, a choosing a domain name is very important. URL has now become a part of our vocabulary and if you are doing business online then you know that having the right url is very important. Read more>>

Michelle Cox

Catchy names are so important in all industries. I knew I had to have construction in the name. I also know psychologically, the hard K sound resonates. Next, what does construction do? At the very foundation of construction is building. Whether it is out, up, onto, under, over, building takes construction. To keep it ultra simple, I both the rights to Construction Builds across the board years ago. Read more>>

Summer Smith

I was talking to my cousin and literally said “what if we brought the CPR training to the client’s door?” Like CPR at your door! It was just that simple, CPR at Your Door. Read more>>

Angela Egley

My business name is a family saying that I would always do when my kids were young. I would always say , is me tired or is me hungry to my kids instead of saying are you tired or are you hungry because I thought it taught them better at recognizing themselves as me and not you .. Read more>>

Brad & Tamara Bridwell

We converted an old horse/utility trailer into Phoenix’s first pop-up So-Bar, or a bar focused on creating craft, complex adult beverages without alcohol. We both have long standing careers in ending homelessness (over 35 years combined) and started this project as a way to expose the sober-curious and non drinkers to the world of alcohol replacement products and great mocktails. Read more>>

Christi Workman

I became a Fitness instructor at the age of 50. Initially, I was teaching at local fitness facilities and the one thing I wanted to do was incorporate a better playlist into my fitness routines. So, I built my own studio under my garage apartment on my property and began training local creative women to teach. Read more>>

Kelly Girnas

Pixie Pop began as Wish Pops. In September 2021, I entered a contest sponsored by Dallas’ The It Crowd Marketing Agency. They created a campaign called “The Heart Behind It”, to assist a small, local business free for 90 days. My business won! Read more>>

Beth Ann Kaib

I had an idea and a vague plan of attack. What I didn’t have, a business name. Still healing from leaving an abusive marriage, I didn’t want to use my name. The mission in life and business…finding me. Like many other human beings looking for validation and support, I turned to Facebook for their opinion. I did not say it was a healthy option. Read more>>

Laurie Dickman

Ha, that’s a funny question because I never wanted my store to bare my name. I was thinking of some combination of my kids names, or my grandma or something different. But my husband and my kids, who are my biggest supporters, all said to me, “Mom, this is your store and it needs to be your name.” It’s kind of funny when someone comes in and then I introduce myself, they say “Oh you’re THE Laurie” I still chuckle quietly to myself, because in my head, I’m just me. Read more>>

Tony Inserra

Lusso is the Italian word for Luxury, and when putting together ideas for my business I knew I wanted to work on high end Exotic vehicles as well as European considering my automotive training and experience. I was bouncing ideas off of all my colleagues, friends, and family. One day when brainstorming with my family, my mother paused and asked me a question. Read more>>

Olivia Gaxiola

The name of my fitness studio is FIT Boutique Studio. I chose word FIT because everyone FIT’s right in. No matter age or race. The FIT community is welcoming and friendly. We strive to leave you better than how you came in. Read more>>

Inna Korenzvit

K-O-R-E happen to be the first four letters of my last name, and the name KORE fits into my values and mission so well! Our tag line is: “Strengthening the KORE of your business, is our bottom line” is truly what we deliver for our clients. Good financial records and information are essential to every business, and if the business owners don’t know their numbers, they don’t know their business. Read more>>

Brittany Lyons

I wanted something that represented how I felt about my home. I know that everyone that has ever steeped foot in Jamaica will agree that it is Paradise on earth. Paradise Child is about reviving & bringing natural youth back to your skin through botanicals and healing herb etc. Read more>>