What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below,

Miray Diner

Our store is called 4moon, my Name is Miray meaning of moonlight so, Moon always had special place in my heart and once I moved to Moab I was obsessed with sky date and night cuz sky is in Moab the best you can ever have. Moab also has one of the darkest nighttime sky. I knew our store name had to have something from sky. After researching all the stars name and I really wanted to be “moon” then for the moon then utilized “4moon” ‘ Read more>>

Rachel Leins

The name 42N Naturals came from the locations along Lake Michigan that I had a vision of our retail stores making the most sense. 42N is the absolute location running from New Buffalo to Holland. Our storefronts and products are an experience for both local and touring families visiting and living along the Lake Michigan shoreline. Read more>>

Kayla Lupean

I am a single adoptive mom and it all happened by chance and the incredible timing of the universe. I had always known that if i had a daughter I wanted to name her Elsie, after my great-great grandmother. I didn’t know her but I always loved that name. When I found out my daughter’s birth-mother’s name, Chelsea, I knew the name was perfect because she shared a part of her mom’s name and part of my family as well. Read more>>

Eyram Tsikata

The name “New Era” is a family legacy. New Era Schools are located in Accra Ghana . The schools were built by my great grandfather and grew to become one of the well known schools in the Greater Accra area with the help of my grandmother. Growing up in the United States ,I wanted to continue the legacy by name my business New Era Entertainment. The start of a New Era ! Read more>>

Nick Carrera

We named our grill company URBAN ASADO as a way to indicate that whether someone lives in a rural area, cul-de-sac neighborhood, or more densely populated city, there can always be room for an Asado. Even if it is only the spirit of an Asado. We can all use a moment where we disconnect from our daily routines and decompress. Read more>>

LaShika & Christal Floyd

The name says it all! Divine Libations divinely came about in every sense of the word. Our journey began many moons ago when our dad, affectionately known as “Buddy”, developed a homemaking wine hobby that he passed down to us. Later, In March 2020, when all of our world’s were drastically changing, my sister and I started pondering what we could do to sustain what we learned from our dad and create generational wealth. Read more>>

Mari Fitz-Wynn

For several days a friend and I brainstormed several names for the business. Between the both of us, we created a list of at least fifty names. Unfortunately, I didn’t feel as though they captured the idea I envisioned for the company. Then, one night I had a dream. In my dream, someone headed me a book. The book did not have a title, but the publisher’s name was prominently displayed on the cover. I immediately woke up and wrote it down. The next day, I excitedly shared the name with my friend, and we both decided it was perfect! Read more>>

Jorge Mercado

Natural Smiles was designed with the vision of providing quality and beauty while having a biological approach to dentistry. Unfortunately, dentistry as a profession has had a bad reputation, since we have been perceived as the villain in the narrative of health. Ask someone about which physician they dread to visit and will more likely mention the dentist. We are aiming for a better outcome physically and emotionally. Read more>>

Marisa Sturino

Lilacs have always had a special place in my heart. To me, they have always symbolized renewal, hope, and the faithfulness that God brings spring after winter just as surely as day follows night. In Montreal, the winters are long and harsh. Some people love winter, but I am not one of them! Read more>>

AnneMarie Krainich

I was a single mom with $500 in my pocket when I decided to go after my dream of opening my own salon. I was terrified but determined to set my fear aside and see it through. I wanted a unique name for my business that would stand out among the competition and also have deep meaning to me. My heritage is Icelandic and when I researched the word for “fearless” in Icelandic, I knew I’d found it. Ottalaus, pronounced Oh-t-Al-us. Read more>>

Alexandria Wilson

The name of my company is True Boss Beauty Co. I’ve always called myself Girl Boss Alexxx. When I started out I knew that I wanted Boss to be in my company name but I knew that I couldn’t use girl boss. To be a Boss you have to be True to yourself so I decided to use True Boss. As a business owner, I promise to be true to my current and future customers. Read more>>

Kristin aka Kinky Haddad aka Hotshot

Killustrate it: It’s kind of silly but then again I am kind of silly. I went to school for illustration. To put it simply my name starts with a K so i put it in front of illustrate. The it on the end represents whatever subject I’m tackling. I’ve always loved the phrase “killin’ it!” as in “whoa killer job on that hot rod! you totally Killed it!!” Read more>>

Kelsey Ledezma

I get asked this a lot and I always love explaining where it came from. As a kid going through chemo and becoming disabled I spent a lot of time passing the time in the hospital and one of my favorite ways of doing so was to watch movies. Not in like a film buff kind of way where I knew all movies, more like in a repetitive way where I had a few favorites and I’d cycle through them. Anyway, one of my favorites – maybe my most favorite was the 1951 animated Alice in Wonderland.  Read more>>

Elizabeth Scalzo

Chaotic Crystal Chick Co. actually has a really funny backstory. I originally started my business under the name of Snatched Sis Creations, which came from my personal branding I created in college as a communications major. I was know as the Snatched Sis on all fronts such as my radio show, blog, Etsy, YouTube channel, professional Instagram, etc. Read more>>

Maddi Goodes

Well I’m actually a marriage celebrant, my idea for the celebrant business was to have a beautiful piece of rose quartz on me when I married a couple and then to create an epoxy cube with the rose quartz in it. The idea behind this was so their love from that day was sealed forever in that piece of rose quartz and they’d be able to have it as a little gift from me. So Soul Sealed was created from that. Read more>>

Jacqui Redmond

As soon as we found the space for Lagree House, we knew it was special. The huge, open roof is unique and gorgeous, and we wanted to use it as a part of our story. After thinking through probably 50 different potential business names that didn’t offer much depth or meaning, as soon as we said “LAGREE HOUSE”, it felt right. The peaked roof line and cozy feeling inside our space fits perfectly with the name. In addition, we genuinely want our clients to feel welcomed and “at home” inside our doors. Read more>>

Shai Sumpter

Well, this is kind of a funny story. As a child, my grandma and I would bake in the kitchen together. We’d make all kinds of cakes, pies, and cookies. As a toddler, my grandma caught me in the fridge eating a stick of butter. I had butter everywhere! Growing up, if I was making toast, I had butter with toast and not toast with butter. That was a bit more socially acceptable. Read more>>

Maya Mahoney

Have you ever wondered how our owner, Maya, came up with the name Honey & Lavender Events? It all comes from her mom who was so proud and excited when Maya launched her business in 2017. On what would have been her mom’s 73rd birthday (she passed away from cancer in 2017), here’s a glimpse into the name Honey & Lavender Events! Read more>>

Giselle Gonzalez

When I was in the process of creating my company, Monarch Consulting Firm, LLC I was having a heavy struggle with identifying what I wanted my company to represent. I knew I wanted to create a different experience for those wanting to start new businesses, but I had a difficulty identifying who I wanted to impact and serve. I always liked to tied my passions and my personal experiences, Read more>>

Armine Zakaryan

Choosing the “proper” name for our toy store was not an easy one. We (me and my husband ) did our best to choose something attractive and meaningful for kids as well as to include our twin’s initials too. So after long negotiation, we came up with the name GN Universe. So… Why GN? My kids’ initials Garik and Narine. Read more>>

Simone The Mastermind

At the time that I established my business, Simone the Mastermind wasn’t created just yet. It wasn’t until about four or five years in actually. I always noticed that when people came to me about their business challenges or ideas, that was normally all they had. However, I have this ability to take that challenge and damn near immediately map out a potential solution. Or take that idea and draft a plan to bring it to fruition. Read more>>

Candice Corder

When creating the name of my company, I was looking for something that was different and refreshing. I didn’t want to be cliché and just use my name within my title so I started looking up different synonyms for light in google. The words light, brightness , and beauty were all around the image of my brand I was going for and in the end Glimmered was a word that just stuck with me . So I named my makeup business Glimmeredbeauty. Read more>>