Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Tiffiany Johnson

At present, I’ve chosen to personally manage my social media presence. This decision has led to a steady growth in engagement and reach over time, although occasionally the trajectory has been unpredictable. Read more>>

Benjamin Lewis

I manage my own social media. When I started my business I made it a mission to learn how to take my idea, turn it into a business, and grow it into an international brand via social media. Read more>>

Laura Hoopes

I manage my own social media and it is an integral part my small retail business. My business (and Instagram) started as a blog about boutiques in Philadelphia. Read more>>

Ceressa McFadden

I manage my own social media! I think it’s important to be in touch with your audience and understand your numbers. My content is lifestyle based so it’s important for me to connect with my community. Read more>>

Bri Jolie

Social Media is the driving force behind a lot of individuals, brands and businesses alike. I personally manage my own social media because I want to stay as true to my brand as possible. Read more>>

Matthew Lee

When it comes to social media, I’m a one-man-band. Due to my small size, I find it to be the best option to manage and curate my social media posts when engaging and connecting with my followers and supporters. Read more>>

Abi Kelley

I manage my own social media platforms for my business. I made the choice to manage this on my own because it gives me the creative freedom to post anything I love and not have to run it by anyone else! Read more>>

Samantha Hernandez

I manage my own social media, but I also do it for others. My journey started with a few combined passions coming together: my love for art and film, my fondness for being in front of the camera, and my fascination with astrology. Read more>>