Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Nikki Hedrick

Managing social media is absolutely an important skillset – and it can become incredibly overwhelming. I do my best to routinely post across platforms and use things like META’s built in scheduler to make the most of our presence. Read more>>

Debbie & Liz Godbout & Dzurinda

Because the Bexley House brand is very important to us, we made the decision early on to manage our own social media. Liz has taken point on this important part of our business. Read more>>

Shawna Shaw

I own the store “Warrenton Market” in Warrenton, VA which sells home decor and locally-made gifts. I also manage my own social media. Read more>>

Noelle Vertina

As a business owner, I initially managed our social media accounts internally. However, as our business grew, we recognized the need for a more specialized approach to effectively manage our social media presence. Read more>>

Maricela Guidry

I am currently the only one in charge of the social media platforms. The fact that I have to create quick videos and edit them for all platforms can present a little challenge. Read more>>

Ra’Jonna Mills

I currently manage my own social media pages, but I am looking to hire someone or get a team to assist me. When I originally got my businesses started, I started out with minimal funds, which was the reason for my decision to run my own social media pages. Read more>>

Shalu Chaudhari

I manage my own but I have also onboarded a team member to help me keep the engagement going for my own page as I know it’s important to engage & build a community along with growing following! Read more>>

Carissa Beasley

We manage our own Social Media and it has been a huge part of our growth, we started on social media as a page that focused on education within the plant community that was lacking. Read more>>