Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Alan Wood

Until recently I managed my entire social media strategy. I am still very involved but our strategy and team has evolved as we have experimented and learned. The present framework that I view social media is two fold. I see that business can use social media in two ways. Read more>>

Katie Amend Jennifer Dempsey

Four our brands social media, we decided early on that we wanted our customers to be able to count on our authentic voice. We value stylistic consistency from a visual point of view, but also think that this consistency equals trust to the customer. Read more>>

Cindy Rivers and Droxy Bennett

We manage our own social media and several of our artists’ social media pages. We don’t have as much of a following as our music artists do, so it only made sense to manage our own social media pages. Some of our artists don’t have the time to post as much as necessary and/or they have raw content that needs to be edited. Read more>>

Dyonna Smith

I am currently managing my social media accounts. Overall, I enjoy creating content. However, keeping up with current trends and keeping my audience engaged can be overwhelming at times. I think I do a pretty decent job, but am hoping a professional social media marketer will be within budget in the near future. Read more>>

Jac Lee

I manage my own social media. As someone with a company that revolves around me as the face of the brand, it is essential that I am the one controlling and showing up on a daily basis. Read more>>