Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Kat Guerrero

I have created, grown, and manage my own social media. I actually was going to go into the line of business of managing other companies social media accounts before I decided to create my charcuterie business. I find social media very interesting and I have a lot of fun thinking of new ideas, post, and videos to make promoting my products. Read more>>

Graham Skinner

I personally manage my own social media accounts as a cinematographer. In my industry, I believe that social media presents a significant opportunity to connect with new collaborators and fellow artists. By managing my own account, I am able to engage on a personal level with other professionals in the film industry within my area. This direct interaction has allowed me to build authentic relationships and foster a sense of community. Read more>>

Christy Maldonado

I manage social media for myself and my clients. Delegating this important marketing task is a big responsibility for me and a big win for my clients. Along with goal setting, setting a marketing budget, email marketing, etc…, delegating the social media marketing allows my clients to: focus on their business, take daily tasks off their plate, consult with me as a marketing and business expert, and create a deduction as a marketing expense to offset income on their annual tax returns. Read more>>

Tiffany Jones

Social media has been an invaluable asset to my business, as it’s the primary source of new clients outside of word of mouth. While I currently manage all of my social media pages myself, my ultimate goal is to monetize everything and build a strong foundation where I can trust others to manage my following without compromising my brand. Read more>>

Sara Kate

As an indie author, I manage everything regarding my business, especially social media on my own. Instagram, Facebook, and tiktok are the top three sites to market my books and really, the only way I get sales besides public appearances (which are rare). Read more>>