Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time-consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Jenna Boehm

Currently, I am still running all my social media by myself. It truly is a job all in itself! Understanding the algorithms of social media apps can be overwhelming as they change over time. Trends are so important and knowing exactly what viewers will be interested in is so important. I have taken more time to consider hiring on someone to handle social media as it would allow more time with the creative aspect of my business and more time to spend with clients. Read more>>

Callee Kuiack

I have always been a firm believer in managing my own social media account. The main reason being no one is going to care about how my businesses is presented as much as I am. On top of that, I believe customers/people follow by business because they genuinely like my personal style and aesthetic.  Read more>>

Mellanie Lucio

Treats by Melly was created in 2020. Ever since then, it has been a one woman show. I’m the one who manages all of my social media accounts, creates the menu, makes the graphic designs, and makes the treats. At first I made this decision because when I got the idea of making this business, I believed I was the only one who could execute it and lead it to success, which me personally I feel like I did a good job leading this show because I get so much support from my friends, family, and customers which I’m forever grateful for because I enjoy making every single order.  Read more>>

Ianasia Wainwright

I manage my own social media platforms. In my opinion is more authentic and I feel like that’s why my clients and customers relate and gravitate towards me. They say it’s an algorithm, I personally believe just be yourself! Results so far are great. I’ve thought about hiring an assistant and building a small team. Read more>>

Treasure Martin

I manage all of my social media accounts myself, but I also get paid to manage other accounts as well. To all my business owners, I highly recommend hiring a company to run your social media, especially if you’re starting your business up from scratch. Most companies will already know the social algorithm, along with ideas on what to post. Read more>>

Carlotta Sabbalini

In the social media world, I handle my own content creation. I learn a lot by checking out profiles I like and following tips from YouTube and other sources. It’s not just a hobby; I genuinely enjoy making catchy videos. I’ve even started collaborating with people and brands. It’s not just about posting; it’s a way to connect, share ideas, and inspire people from all over. Read more>>

Brooklyn Jourdan

I manage my own social media – Instagram, Facebook, and TikTok. At the time when I was first trying to grow my business, I didn’t have the money to invest in social media management – there were other things I deemed more important as investments for my business with the funds I did have. I won’t lie, it can take a lot more time and mental exertion than you may think, but the payoff has shown. I started out by simply posting one image a day. Read more>>