Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Paulina Popielnicka

As I’m not only a model, but also Social Media Manager, I’ve decided to take care of my own Social Media, with a slight help from a team I hired. I handle all of my posts, direct messages, and stories, while my team helps me stay up to date with all of my statistics/insights, and also helps me to make sure all of my collaboration posts are posted within the deadline I have received from the brands. They also do the negotiations and gain the brand deals for me, I do it on my own sometimes, but my team is almost fully responsible for my email where most of the brand deals come through. Read more>>

Austin(Brotherly) Little

I love this question, I do manage my own social media page. I view my page as a resume for others to see when they come across my social page, in that reason this allows me to set up my page to my liking and be even more creative. I think having a company run your own page for you can be for some people, but it may not be for everyone. Read more>>

Kimberly West

There are several tools that I use to manage my social media accounts. First, I start by taking a look at the PR (and marketing) calendar to view the trends for the year. Read more>>

Taylor Foster

Social media became main stream when I was in high school. As an actor, I was always attracted to it. Now, a decade later, it isn’t anything I think twice about. It wasn’t till I wanted to expand the brands I was working with to companies that may not have read my message. That is when I got my social media manager, Taryn, at The Hart Social. I am still a small “influencer” but she helps me stay focused on what I want to do – share my life. My suggestion to any other artists using social media – know your audience and create a perfect close friends list. Read more>>

Leia Owen

Yes, I manage my own social media content creation but have a virtual assistant who assists in scheduling and organizing the posts. This hybrid approach allows me to maintain a personal touch and authenticity in my content, which is crucial in building a brand, while also ensuring efficiency and consistency in posting through the support of my assistant. Read more>>

Dashai Bauer

Right now, I handle my own social media accounts. While it would be great to hire someone for this job, my small business is still new, so it’s not the best choice at the moment. I prefer to control how my business is presented, so I’ve been doing my own social media content. Even if I could afford to pay someone else, I think I’d still struggle to let go because my small business is like my baby, and I want to make sure it grows the way I want. Read more>>

Claire Konkos

I manage my own social media accounts, with Instagram being my mainstay. The platform allows me to story tell and share in a manner that’s utterly unique to me, so I would never consider hiring a company to create my Real Estate Content! Lead Generation in Sales is all about consistency, and for Realtors the tactics have historically been: cold calling, door knocking, open houses and using phone/print/email/direct contact to reach your sphere of influence. Read more>>

Matthew Cato

My wife and brother in law manage our social media pages. We didn’t really have it in budget to hire anyone so we took a chance. So far we have seen major growth with over 10k followers across Facebook and Instagram a little after our first year being in business. If I had any advice for a small business growing socials it would be to brand your product and know your audience. Find out what they like and what works for you and put it out in the world. Read more>>