Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Ezekiel Huerta

I handle my own social media and have been doing so for the last 10 years. It’s a very hard job especially answering everyone’s messages and trying to grow the pages even more. Read more>>

Kristin Stewart Aungst

Social media is a funny marketing tool – it’s the ultimate smoke and mirrors, the most misunderstood, and generates the greatest variance in success. It presents as a simple, uncomplicated effort that any kid with a TikTok, Facebook or Instagram account can manage. It misleads many business owners, pulling them into a vortex of misconception. Social media is a necessary evil, akin to an adorable gremlin – it’s all warm and fuzzy until you feed it after midnight. Read more>>

Naomi Prevot

In this day and age, social media plays a huge role in todays society. As a small business owner, I manage my own social media. My challenge with this is being consistent on creating content. I would like to have a team in the future to help manage and grow my business. Read more>>

Josh Vanderwaall

Social Media is such a large category with so many platforms. I currently handle all social media myself and feel like I am excelling on some platforms and completely lacking on others. With ever changing updates to where my focus is on the business, I find myself feeling like I should be doing more in the categories where I see the most return. I try to keep things in perspective and spend more energy on the places that are experiencing the most growth. I have a small team that handles the service side of my business, but I am a one man show currently with content creation and building my presence on YouTube. Read more>>