Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Shanté Roddy

I’ve been a full-time business owner for nine years, and when I started my first company, I managed my own social media. I didn’t even know it was a gift for me. I knew social media would be necessary for my business for brand awareness and visibility. Social media would also be vital to expand my reach, grow my audience, and build up my clientele. Read more>>

Calvin Henderson

I’ve been in charge of my social media since its inception. I still remember learning of Facebook in 2005 from a fellow college student walking around campus with a sign saying “www.thefacebook.com”. Little by little then Twitter, then Instagram arrived. It’s because of having grown up with social media in my early 20s that it doesn’t intimidate me now even with so many more apps and the increased reliance on branding, marketing, monetization and analytics. Read more>>

Bryant Harmon Jr.

I have always had some sort of game-plan in my head as far as how I wanted things to be done. Up to this point social media has been all on me. When it comes to the responsibility and accountability of my social media, I wanted only myself to be the single point of failure or success. Read more>>

Justina LeSassier

Social media is one of those topics that I have a love/hate relationship with. While I think it’s great to connect with like minded individuals as well as family and friends, when it comes to business, I think it has become a saturated market. I have chosen to manage my own with mediocre success. Read more>>

Amanda Bisack

Social media has been an integral part of growing my business, both in gaining new clients and in bringing on new advisors to my team. As the founder of The Chica Travelista travel blog and owner of the travel agency Travelista Travels. Understanding the tools needed to utilize social media marketing to generate solid travel leads has been instrumental to our growth. Read more>>

Aimee Unger

I’m currently a freelance illustrator, and I’ve been managing my own social media since high school, when I first started posting my artwork online. It’s always been a struggle for sure, especially with how much social media has grown and how fast trends can change. The main ones I try to consistently post on are Instagram, Twitter and most recently TikTok. Read more>>

Wilma Bell

To handle social media in-house, is a fantastic idea… mostly in theory. If you are experienced in handling all aspects of social media for your business, then go for it! However, if you are not that experienced, you might find that as your business grow and you get super busy with other aspects of your business, social media is not always a first priority and for some it might even be a huge challenge! Read more>>

Mandy Seal

I run my own social media pages. I used to post my work on my personal pages, and when Instagram opened up multiple “tabs” where you can use multiple accounts on your app, I quickly created my brand. Such a simple move that really benefits small business owners. Separating the majority of your personal life from your business has been a smart move. Read more>>

Kayla Paige

I manage my own social media but I have definitely thought about hiring someone to help. Sometimes it can be a lot when I get busy with a a lot of editing and back to back shoots. I also like managing it myself though because I know what to post and when to post. I feel like I can continue to manage for now though because I don’t post anything crazy and I have been posting consistently for my business. Read more>>

Eze Johnson

Yeah of course I’ve been managing all my social media accounts myself ever since when I created till date. Read more>>