Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

 Jeremy Townsend

I personally manage my own social media accounts for my business, and I’d be happy to share my reasoning and insights on this matter. I decided to manage my own social media for a few reasons: 1. Authenticity: I believe that my authentic voice is crucial in connecting with my audience. When I post on social media, it directly reflects my thoughts, values, and personality, which helps build a genuine connection with my followers. Read more>>

Denise Garcia

I currently manage the social media accounts for Austin Sleepover Tents, I enjoy creating the posts and being able to have some control over the content. I think that the results have been positive and people really enjoy seeing the photos of all the different theme options we offer. For other business owners – I think it would be helpful to have a template that is designed to match your brand. It is also to helpful to utilize a content calendar with ideas or suggestions of what to post or share. Read more>>

Shenell Ward

I presently manage my business social media. Since I am a team of 1 right now having to manage it doesn’t really bother me too much. I know later on down the line I will have to hire a social media team, but I love the fact that you can now schedule Instagram posts ahead of time. This feature is a game changer for me and my business. It frees up my time to do other things when it comes to my brand. Read more>>

Monica A Kastle

Aw, social media. Right now I manage my own because I like having control over what is posted, whether it be about writing, a short description of one of my books, or a photograph of a desert landscape, I think it maintains an organic feel. It also reflects my brand and personality. However, as I’ve gotten busier, I understand the need to hire a company and am currently looking into doing so. Having new insight and fresh ideas is key to keeping social media exciting. Read more>>