Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Chloe Daniels

I manage my own social media account in addition to another account for my church. I think it is important to run my own social media to keep a personal connection to the people interacting with my account. Even though it can be hard to remember to post or to make content, I set reminders for myself of when I should post to keep myself accountable to keeping the page updated. Read more>>

Jeff Steele

When starting my company I knew it was essential to establish and maintain a marketing strategy, knowing that so much of today’s marketing takes place on social media. Social media strategy isn’t my strength and it’s also not something I was excited to invest the time in learning. Our current Director of Marketing is actually one of our close friends and she developed our brand book, website, and eventually, a social presence. Read more>>

Eeva Swan

Currently, I am managing my social media! The choice was easy to keep costs low. My results have been amazing. I love seeing excellent daily insights with content I created and shared. Social media platforms continue to make incredible updates often, so I try to take advantage of them all to edit and deliver content to the world. Editing can be the most time-consuming and frustrating part of managing your own social media. If you can hire someone who can understand how you want your message sent out to the world, consider it! Read more>>

Maneko Reid

I currently, and have always, managed the social media for Greensboro Black Owned. It was never a thought to hire a team to do it because I always felt that would ruin the authenticity of the page. I felt like I would be able to make more meaningful connections with business owners and members of the community if I was engaging with them personally. So far, the results have been good. Read more>>

Sergio Garcia

I manage my own social media. I grew up in an era where social media exploded and was able to get familiar with most of the platforms. Instagram/TikTok & Facebook are three social media platforms where we get a lot of our business, and being comfortable in using them all has made interaction with clients and future clients easier. Read more>>

DaVo Wilkins

We manage our online presents. This is mainly because it is the first impression and conversation that we have with our clients and future clients. Since our approach to every interaction is that it is an opportunity to inform and educate the general public about body piercing and our studio, it’s important that the information being shared is correct and knowledgeable. Content created by experts in our field is much more valuable than anything a social media expert could produce. Read more>>

Brant Shih

Yes, I do manage our social media account. There are couple reason why I manage the account on my end because I spend a lot time in the business and I can update the newest news immediately. Our customers follow our account closely so they are aware of how to find most our current events, promotions via our instagram, Facebook page. I found that most our customers love to see the products photo with the store interior as background instead of aN editorial setting. Perhaps we have a very beautiful and unique interior that is what drawn people come to our place. Read more>>

Christy Williams

I manage all my social media on my own. This wasn’t really a choice, I honestly have never even entertained the idea of having someone or a team manage it for me. The results for me have been pretty incredible honestly. I am a full time home baker, so I don’t have a storefront where I’m getting foot traffic or people posting pictures or video reviews of visiting my shop because it doesn’t exist. Read more>>