Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Cory Sparkuhl

I have personally been running my social media account for the last four years. At one point, I did have a marketing group running it for me, but I never saw the engagement the way I do running that personally. I have managed to gain almost 90,000 followers since 2021, because I am constantly posting, engaging and providing knowledge to the community of filmmaking. Read more>>

Jordyn Maresh

As a make up artist, half the game is staying relevant and making sure people know that you are still creating. I run every aspect of my business. I do love freelance, and, although posting on social media platforms can be a challenge as someone who can be a private person, I still do check it to see who is still creating, Read more>>

mIKE Skyring

I started my business by running my social media, and I currently still run my social media for my business. I made the choice I did in the beginning because I was a small home business, and I didn’t have the funds to pay somebody else to run social media channels for me. Read more>>

Abigail Saalfrank

For my social media accounts, I handle them myself. I personally love to be hands-on in all aspects of my business, well as much as I can! Read more>>

Sasha Johnson

I manage not only my own social media, but other companies and businesses social media accounts as well. Social media, when used correctly, is able to provide businesses with an opportunity to connect to thousands, share knowledge, engage, provide value to their audience and community (including clients and future clients), and most of all it is a place to show your true authentic self. Whether you mean to or not, in today’s world, your social media IS your brand. Read more>>

Alexa Johnson

I manage my own social media, and as of now, I plan to keep it that way. While many people have a love/hate relationship with social media, I recently heard some good advice that I have been trying to apply to my own life and I feel like it’s been helping! I know that social media is a necessary part of my photography business, Read more>>

Chasity Kleinsorge

I manage all of my social media. This choice was the best for me because I know me better than anyone and have always been social media handsy. I feel like I know what’s needed on my platform more than anyone else. My results have been good and bad it just depends on the day and the engagement that is brought from your audience. My best advice would be to stay consistent and to engage with others so they will engage back. Read more>>

Julia & Ben Kowalczyk

We manage our own social media as it’s just us and our account is more of a hobby than a way to make money. We want to keep things as “real” as possible, so I guess our biggest tip is to just be yourself. Followers can spot a fake easily. Read more>>

Quincy Nelson

From the beginning I have always done my own social media. It was not a big deal in the beginning, I didn’t have much reach and frankly I didn’t have the money to get a social media manager. I also started my business when Instagram was very new so the need didn’t seem to be there. Read more>>