Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Zain Moosa

As the owner of Magnus Communications, a digital marketing and transformation agency, we manage our own social media accounts. Read more>>

Deb Schrock

We used to manage our own social media, but we recently hired an intern to manage our social media for the summer. She is a junior in college studying public relations with a concentration in event planning. Social media is something we have never been very familiar with so it has been very nice to have someone else come on and help us with it. Read more>>

Lindsey Richardson

Yes, I manage my own social media. When I decided to start my own business, I did a lot of research when it came to the back end of my business. I’ve never been super techy, and I definitely had to do my due diligence when creating my own social media for my business. I started Tumbleweed Organizing from the ground up, Read more>>

Chelsea Higley

I currently handle all of my own social media. I keep posting to multiple platforms to a minimum and keep it simple with allowing my Instagram posts to automatically post directly to Facebook. I also upload Reels to TikTok, or post an original TikTok, every now and then. My social media account is a lot different than most other small businesses in my area. I utilize professional quality backdrops for product photos and utilize Reels on Instagram. Reels on Instagram get the most traction for me. Read more>>

Katrina Winston

I manage my own social media because i know exactly what I want I don’t have to wait for someone else to do it, I do need to spend more time with adding pictures and post on my social media. Read more>>

Erika Krauze

As far as social media, I do maintain my own. I like to do it myself because it allows me to have that personal touch to it, oppose to someone else doing it. (Whether it goes into captions, responding to comments or messages, and then I’m also more aware of clients lives, what was said, and it just helps build relationships too.) I know social media is a chore itself, or work, since you have to take time to post, interact, and be social on it (whether it’s engaging with others.) Read more>>

Natalie Papier

I still manage my own social media (7 years!). The reason I choose to do this is to keep my content and voice authentic as well as personally engage with my audience. I have scaled back on how much I post due to time constraints but I very much try to focus in on quality vs quantity. Read more>>

Eric Kinsler-Holloway

Our cheesecake business started on social media. If there was no Instagram there would be no EK’s Cheesecakes. Read more>>

Catrisha Louis

I manage my own social media at this time. Although I am a Physician Associate I am also a content creator/micro influencer sharing my love for fashion/beauty/travel and nail inspo. I made the choice to manage myself at this time because so many start up influencer start on their own until having a much larger following and enough revenue and brand partnerships to mange collaborations/deals. Read more>>

Gillian Becker

I have not hired anyone to manage my social media. My social media is something that I like to stay in control of as it is a reflection of me as an artist and moments of my daily life. I try to stay as authentic as possible I have however, found that I am no longer posting for my friends and family members but for clientele that are interested in my business as a photographer. Read more>>

Andre Bradley

I have manage my own social media since the beginning of my business. I made the choice because I want people to know who I am and not someone controlling my content. I want to be able to listen to feedback and have conversation with different people with opinions on my business. A lesson I would share with other business owners is to never mix business with personal even on social media. Read more>>

Drew Addison

We actually do everything in-house, my husband is the creative one. Read more>>

Nanushka Photography

I manage my own instagram account. Read more>>

Diana Arango

I manage our social media, but our creative team helps us produce the video or photos we need. Let me share a story that happened to us and that I hear from other founders constantly. One month before we launched Chefpost, I thought we could delegate the social media management to a well-known agency, but it didn’t work, and let me tell you why. Read more>>

Keith Libra

I 100% manage our entire social media presence & am happy with the results I’ve attained thus far. I feel like so much our brand’s identity is tied to my identity, I can’t imagine handing it off to someone else. I want our posts & interactions to feel authentic, just as if you were in our store & talking to me directly. If I could share anything with other business owners, it would be just that: make sure your online presence is authentic & constant…I post multiple times every single day. Read more>>