Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Jessica La’Nae

As a Single mother working corporate along with assisting in social media with managing small owned businesses along with managing my own social media platform it can be a lot. I do manage everything on my own, from the aesthetic flow to the concept ideas. When I moved to Nashville six years ago I dove into becoming an influencer and had to network heavy which meant responding to all messages myself to help build my name. Read more>>

Niara Downing

I personally manage all of my business’ social media platforms: Tik Tok, Instagram, and Pinterest. I chose to manage my own social media because it cuts the costs of hiring someone to manage it and ever since day one, I have done everything pertaining to my business all by myself. I also manage all of the outsides of social media marketing, including email campaigns and SMS marketing. Read more>>

Binaebi Calkins

I manage my own social media. I have two business Instagram accounts, and one TikTok. I used to do Twitter, and I have a Facebook presence but don’t do much with that right now. I don’t hire anyone to manage my social media (yet), but I do have a pro Canva account because it allows me to schedule posts. I also use the Simplified app because it allows me to upload carousel posts to Instagram, which Canva doesn’t, for some reason. I mostly go for convenience and least amount of time put toward content creation so I can focus on building relationships. Read more>>

Dore’ Daubin

I manage my own social media accounts. I consistently post engaging content that resonates with my audience and reflects my brand. I ensure that I share industry-related topics at least once every few days. A balance of personal topics is also very important for a realtor, as to ensure that clients receive a clear idea of who they are hiring as their agent. Read more>>

Sarah Crosby

I manage my own. I am too much a perfectionist to let the control go at this point. So far I feel like it has worked. As long as you know your target audience and stick to speaking to that group i believe you will have success. Read more>>