Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Mark Dong

Social media is absolutely necessary as a business owner. I joke around that if I didn’t own a business, I would not be on social media. I used to have a company that did my social media, but then got rid of them as they were not making content that was relevant to my business. Read more>>

Michael Presta

I decided to manage my own social media, because I know with work I can do anything I set my mind to. Consistency is key to grow your social media and it shows. I grow everyday that I post, so you you want to grow, post. Just like with anything else I believe if you keep going it will eventually workout. Read more>> 

Paul Mignard

To say I “manage” my own social media doesn’t do justice to what I do on social media. It looks a lot more like falling down the stairs over and over again. Sometimes I manage not break anything and land on my feet, sometimes I wind up a mangled mess sprawled out on the landing wanting to quit and never come back but most of the time I bang around without too much fan fair until I try it again the next day. Read more>>

Lakiesha Thomas

I currently run my own social media being that I am a growing business owner, but I also want to be sure I find someone who truly knows my brand and can carry it out well . Running my own social media for the most part it has been very helpful in growing my business/brand as well as a learning experience. Read more>>

Janene King

I’ve done both my own social media and I’ve hired help. I think the biggest thing I’ve learned is being really clear with my expectations and how I want my brand to be seen visually. From the images/graphics to colors and words that I want to be used or not used. It all matters and plays a role in telling a story. Read more>>