Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Calliope Scherrer

We live in the digital age, so as a business you must have a social media presence, whether your actual business is online or not. The way that the internet has engrained itself into our society and into our lives means that people trust what they find there when they go looking. If there’s nothing for them to find about your business, you don’t look credible, reliable or solid. Read more>>

Prism Kru

We manage our own social media because we want to be authentic and true to our brand! Our content is mostly K-Pop dance covers on YouTube and a TikTok filled with dance trends and silly memes! For those starting out, we recommend to really immerse yourself in the area you want to create content in. Learning about the trends in that area can really help with creating your own content! It really helps with what is working for people and also knowing what is missing in that area. Read more>>

Deshaun Diggs

When it comes to social media, I manage everything myself. The entire process from ordering, to daily communication is all a one man show. I also make all of my content alone from TikTok videos to Instagram reels. Read more>>

Nicole Leiner

I currently manage my own social media and believe that I always will. Personally interacting with my followers gives me an insight on what they enjoy most and also helps me feel like part of a community. Read more>>

Miyoki Jones

At the present moment, I manage all my social media pages. From @JonesStandard to @MiyokiJ, even my cats have a page! I’d like to outsource soon, so I can focus on just production of orders & inventory. Even stepping the pedal on my music career… My advice to anyone else getting into business, your social media page is needed for professionalism. You can drive sales through instagram, but over that, having a nice & cohesive IG portfolio will earn your customer’s trust. It shows you care, plus it’s branding. Read more>>

Caryl Pomales

One of the most important things I’ve learned in managing my own creative business, is that I cannot be successful if I am trying to do everything myself. It became imperative early on in my business, that in order that I have my own creative time for my own artwork that I market and sell, as well as the time to create content and teach my workshops, and programs to other emerging artists, that I hire a professional to assist me in creating a good marketing strategy, and follow through with it.. Read more>>

Keith McKeever

I currently manage my own social media, however that hasn’t always been the case. Throughout the years I have had a few different companies and a virtual assistant manage all or some of my social media for me. Every business owner needs to examine what is right for them but what I had noticed in the real estate world is that many of the online companies that can manage it for you are specializing in real estate content. They are also sharing the same posts, that nobody reads, to many other agents social feeds in your same market. Read more>>

Shanea Shayon

I think every new creator should manage their own social media accounts, at least in the beginning. I think learning, understanding and growing your platform gives you a wealth of knowledge that no one can take from you. I personally manage all my own accounts and platforms. I do understand maybe having an assistant or outsourcing certain things because content creation can burn you out! I plan on outsourcing things like YouTube intros. Simply because it’s time consuming. I already have to Be the content, film the content, edit it, schedule it, etc.. so being able to outsource certain things is helpful. I’m just super hands on & take pride in running my accounts personally. Read more>>

Dajeyah B

Social Media has been a major help to most businesses these days rather your’e just starting out, or you’re already successful. I am the brand marketing behind my business because it help’s me save money, as well as helping me tap into my creative side. I am often surprised at the flyers, instagram reels, or concepts that I think go and bring to life behind my brand. The results have definitely shown me that I am on the right path, and I have somewhat of an understanding on how to do brand marketing. Read more>>

Michele Atwood

For all of my business ventures, I manage the social media accounts on my own. Yes, it’s a lot of work, but for me, I feel that putting out the content myself keeps the connection personal with my audience. I want them to know that regardless of how big we grow, I’m still at the helm and I still have that desire to connect and be in the know with them. Read more>>