Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Clifton McWilliams

I manage my own, I’m extremely particular about everything that involves my creativity. The best way I know how to manage my compulsiveness is to manage things myself, maybe that will change in the future. Read more>>

Stacy Diffendorf

I initially started Beautiful & Borrowed Bridal with the idea of being able to get past wedding dress owners a return on their (typically) large investment, and new brides an opportunity to have a full bridal experience without the regret of spending thousands on a one-time use dress. This is still my business model today, but my offerings have changed. Read more>>

Mikayla Hollrah

I run and manage all of my business’s social media! Before starting Proper Pet I was less than savvy managing my personal social media accounts. I knew social media could make a huge impact on my business and be incredibly beneficial for our overall growth. After all, social media has become so much more than just a place to socialize! I found that YouTube and Shopify had plenty of helpful resources and links to assist me in building my social media accounts and find customers that fit our niche. Read more>>

Goli Agai

I started my brand 10 years ago, it was the same time Instagram was introduced ! I figured out that I could take pics of my pieces and post them on my page, With that said I was able to Organically grow my online presence / business page and in followers as well as a customer base all over the world. Read more>>

Mi’Destini Victorian

As funny as this may sound, although I often refer to my business as “we”, I manage my own social media and everything else “Ethereal Apparel” alone. I recently began posting more content where I am speaking, as opposed to the daily affirmations (text) that I would post in the past. With this type of media I appreciate being able to ensure everything is to my liking and has my personal stamp on it before sharing with the world. Read more>>

Rosemarie Pedron

When Let’s Hibachi started, I managed our Instagram, Tiktok and Facebook account. I would reach out to customers, post our photos/videos, used special hashtags, reached out to VIPs, scheduled events, managed advertisement, etc. As we grew we outsourced and we used 2 different marketing companies to handle all of our sites. Read more>>

Keyla Marte

Worked for political and government agencies, advocating for others through start-up ventures. Keyla worked for a non-profit but got laid off before the pandemic. As a result, at the same time as the job loss, she lost her housing. She was subject to living in a hotel and on her friend’s couch for a couple of weeks. Months later, on the brink of a national crisis and lack of security in the job market, Keyla took a leap of faith and began her own venture. Read more>>

Kathleen Huber

I am a one-person show, so managing my social media is just part of the job. But honestly it is a part that I really enjoy. Social media (Instagram specifically) is really a portfolio for me. Custom cakes and cookies are meant to “wow” people with aesthetics and taste. Social media allows people to see what I do and what my style is. I have more people contact me through Instagram to order than through any other channel, so it’s important to stay connected to it. Read more>>

The Dennis sisters zida and loni

Ziannah and khaloni known as Zida and Loni of The Dennis sisters are kid content Creators and social media influencers from the state of Georgia The two sisters are most known from posting kid friendly content via social media, and there unique style showing mommy and me trendy fashion. Gbabii George, mother of The Dennis Sisters started her daughter’s social media journey on her own. Read more>>