Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Sagrika Sethi

I am the host, content creator, podcast manager, and editor of the Let’s talk: Podcast. The beauty behind this initiative is that I don’t need a team because I enjoy every part of the process- from editing the ‘umm’ and ‘buts’ to contacting guests and making Instagram posts, this is what I consider a part of my ‘self-care’ and drives me to continue making more content for my listeners. Read more>>

Carter Quick

I do mange my own social media. I worked for many years as a photographer before I started in the flower business so I end up spending a lot of time taking photos of all my arrangements. I’m trying to get better about posting my face on my Instagram. Still a little shy, I guess. Funny how you spend so much time behind the scenes and then when you start a business people are asking who’s behind the work. Ha. Read more>>

Jenn & Sam

We love our Instagram family! Over the past 3 years, we have personally grown our account to over 12.5K followers. We are both very visually attuned and we put a lot of love and energy into the shop to make it look and feel bright, colorful and Insta-friendly. It is important for us to keep a very personal, one-on-one relationship with our customers and share the enthusiasm they show for the shop through the photos and videos we share. Read more>>

Jennifer Ghartey

I manage my own social media because I am not there yet passing on the control to someone else. I like to plan ahead and think about what I want to post. For me, it is will take too much time to explain to someone what I would like to see posted on my social media. Read more>>

Daniella Leoni

We started trying to manage it ourselves, since it was difficult for us to find someone who really understood our brand, the message we wanted to get across and the feel we wanted our social media to have. Every time we received a pitch from somebody else we were more and more determined to do it ourselves; however, neither of us are very active on our own personal social media, Read more>>

Joe Lippeatt

Our company, 24Moves.com, handles all of our social media accounts personally, as an effective way to learn successful techniques for handling our client’s social media accounts. Social media sites often change their platform, for example, offering new features for e-commerce or changing content rules. To stay on top of these changes and make sure we offer the latest options to our clients, we handle or own personal and professional Social Media accounts. Read more>>

Phumelele Kunene

Currently I manage my own. Since the pandemic it became apparently tha using social media as a sales funnel or stargey was imperative and so in 2021 I hired a Social Manager in Pakistan. I quickly realized that I had to work with someone living Stateside. Later that year I hired someone in North Carolina. They were Content Creator however it became obvious that I needed someone living in Brooklyn who be able to come in the store for sceduled filming days, Read more>>

Scott Hess

Over the past several years we have increased our use of social media, sharing about our services for survivors of domestic violence with disabilities. Using imagery, stories and film, we have broadened our reach greatly. We have seen a major jump with people interested in making a difference and supporting our mission, both financially and in-kind, particularly with volunteering. Read more>>

Syvae McDaniel

I currently manage my own social media platforms. My idea is to authentically create, build and maintain relationships with my supporters/ audience. I think having a genuine relationship helps to build trust which can lead to growing my platform and reaching more women/ people across the world. Read more>>