Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

LINDSEY Hohlt

I actually attribute a huge portion of my business to my social media and I manage it myself! I am the face and voice of my social and my entire business in general. I have always felt that I wouldn’t be able have my authentic brand shine through if it wasn’t me behind the screen! My social media is a mixture of our retail jewelry pieces, custom jewelry items, and fun tidbits from my personal life! Read more>>

Cyndi Lundeberg

I currently run my own social media and have been super hesitant to relinquish control to anyone else. I feel like I have a connection with my audience because I am authentic and it’s me so replicating that seems hard. Social media is daunting, you can never post enough is how I feel. Also it’s constantly changing so keeping up to date with changes and updates is a full process in and of itself. All that being said, I love interacting with the people on my page as me. I feel like I know some of them and I know that they feel like they know me. Read more>>

Samantha Washburn

As a photographer, our social media accounts are supreme important to us. That is how we can showcase our work to the world, yes our websites do that but in todays society of hashtags and scrolling social media is where it is at. I manage my own social media accounts for both side of my business – weddings and births. My strategy is to plan as much as possible, so that is less time daily I have to spend on my phone/social media. Read more>>

David Crawford

For me I run all of my own social media projects, and I’ve helped other small businesses manage their own social media. The majority of my background and education is in the field of recreation where I’ve been a mountain guide, river guide, to youth sports coach, and Director of Recreation at a small University. As social media has expanded and become a mainstay I’ve looked to utilize it as a resource to build the businesses I’ve worked for or own. Read more>>

Susan Goldman

I don’t have a social media or team of people that work for me. My 7 year old daughter works with me and my husband helps pack orders when he cans. but otherwise I do it ALL! Every weekend I sit down and look at the week ahead and see what quirky (like unicorn day) or real holidays are being celebrated that week and plan my posts accordingly. I concentrate mostly on Instagram since that is where I have seen more sales. Read more>>

Molly Fish

Authenticity has always been my one of my top priorities when I started Urbane Collective. I am not as young and as in tune as the younger generations. When I first started Urbane’s social media, it really was a learning curve of how to maximize social media, develop a brand and stay true to myself. Read more>>