Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Kitandwe Mansoor (AKA Shotta Glock)

First of all I think in this generation social media is a necessity in order to run and grow a successful business despite the old days where you had to pin posters or pay for radio campaigns with social media you can reach millions of potential customers with just a few clicks and a good budget. I own two companies, one is “Shotta Glock Entertainment” (A Record label) And “Trust Word Management” (A Management Company) Read more>>

Christian Taylor

As the CEO of a marketing agency, I am in a unique position when it comes to our social media needs and the process by which our content strategy is put into motion. Christian Taylor Marketing is made up of several team members, including a copywriter, graphic designer, assistants, social media managers, and of course, myself. I trust in and rely on the expertise and creativity of each one of my team members, and together we manage all of CTM’s social media. Read more>>

Kyy Mosely

I manage my own social media. It becomes time-consuming at times but once I have everything mapped out for the quarter, I am able to take two to three days and create content for my blog for the month. Read more>>

Leticia Rodriguez

From August 2021 – Current time in 2023 I Myself have been the Owner/Management/Team of Silky Smooth’s Media Content. Its quite frankly a lot more backstage work than I thought and I would have never thought I would be doing any of it but its way more rewarding than I could have ever imagined. I myself have and sometimes still am shy putting myself out there for content, something as small as posting a story of me talking about deals, reminders, or just about the work day makes me bashful but the feedback and support I receive from it is what makes me want to try and do it more. Read more>>

Rachel King

Social media, in business, is sometimes considered a necessary evil. While the platforms change, it is unlikely that social media is ending anytime soon, and every business must have a social media presence. Though that presence differs based on industry. Read more>>

Francesca Bleys

As of now, I am solely operating and updating all social media. It is nice that I can take my enthusiasm from the bakery into the social world, but it can be very taxing as well. Making sure that each post – picture, text – is well defined and complete can take a lot more energy and time than expected! Eventually I would love that someone could help out with social media, especially if they are a student. Read more>>

Jaymee Martino

I manage my own social media. For me, posting to my page is something that I enjoy. Sometimes it gives me a break during the day and lets me see what is going on in the Instagram baking world! I really enjoy connecting with my customers, seeing photos of their cakes that they tag me in, and connecting with other bakers along the way. Managing my own social media helps me to stay up with what is trending in the cake world, help support other bakers, and see how my business is growing. Read more>>

Jasmine Horton

I enjoy being a content creator so much. I am always recording content. I manage 4 accounts on Tiktok, IG and Facebook and 2 Snapchat accounts of my own. It’s definitely a lot of work and calls for a lot of organization and motivation. I love that aspect of it because it keeps me going and multifaceted in many ways. Read more>>