Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Cera Bowen

I currently run all of the socials myself and have learned its many pros and cons. Growing up with the internet has allowed me to be pretty savvy with the many social network trends. My customers have a wide age range so making sure content appeals to almost everyone is super important. Playing around with content and seeing what resonates most with a new or existing customer helps me for future posts. Read more>>

Steffi Olson

I do manage my own social media. I don’t have the ability right now to hire on anyone to help me. I dedicate a lot of my time to engaging with my customers. Read more>>

Kimberly (Kim) Medica

I manage my own social media on Instagram but it can be very challenging to keep up with all of the changes. For my business still photos work best for sales but reels generate more views, so I am slowly trying to bring more into the picture. I do ask my kids for opinions on occasions :) Read more>>

Lyndsay O’Neil

I manage all our social media personally. I find that no matter how large our company grows, I still want to remain as personal as possible with our community and customers Read more>>

Latoya Marsh

Currently, I manage my own social media accounts @toyamarsh on Instagram and TikTok, which allowed me to build my personal brand of about 7000+ combined. I have been primarily taking up space in the beauty and lifestyle side niche as a content creator on both platforms and have been able to work with brands like Laura Mercier, Morphe, Milani, and most recently Rare Beauty. Read more>>

Amanda Eve

I manage my own social media. It all started when I saw a trend on tiktok of the Pantone postcards being painted on. I had just graduated from college and was trying to figure out what to focus on in my work. I thought the postcards were such a cute idea and it would give me the freedom to paint a bunch of different objects for practice. I started making videos of them and they immediately starting blowing up and I gained a ton of followers on tiktok. Read more>>

Miracle Ogbuji

Over the past two years, my social media pages (Instagram, TikTok and YouTube) have contributed to over 50% of my business income and I have managed these accounts all by myself. I am a freelancer and I enjoy working for myself from the comfort of my home but maintaining these social media channels can be hectic and often make you less efficient. So currently, I’m working on building or hiring a team to lessen this burden. But till that happens, I’ll still be managing my pages. Read more>>

Darcy Warden

As a virtual assistant and wedding planner, I do my own social media. I write all of the content, select photos, create reels, do routine stories, all the things. Doing it myself keeps me up to speed with what’s going on in my industries and social media in general so that when I do social media work for clients, I have already done a lot of research and work. This helps me be an expert and provide a high level of service to my clients. Read more>>

Kim Kelly

Working as a professional photographer in the past has made the instagram platform a fun and easy platform for me to embrace. Also, I was a communications major and took a lot of creative writing and journalism classes which helped me learn to write in a concise fashion. I do all my own social media posts and promotions on instagram and Facebook. Instagram is our post effective platform because it appeals to a visually oriented audience so showing our artwork there is a perfect match. Read more>>

Natalie Rabbass

Social Media is constantly evolving and changing. Currently I am still managing my own social media but I admit it’s difficult to keep up with the latest trends. Personally, I’ve decided to just keep social media fun. I’ll plan out my instagram feed but I don’t let social media add stress to my life. Read more>>