Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Renecha Dudley

I feel it depends on what stage you are in business. I definitely think in the beginning managing your own social media is necessary and budget friendly. As we evolve into the digital age of things, learning Social Media Marketing skills are a must if you plan to go into business for yourself. As entrepreneurs in the digital age we have to learn how to grow our communities online because that’s where mostly everybody is. Read more>>

Mark Alers

I manage my own social media at the moment. I like it that way for now, it’s easier to edit and post exactly how I like without having to wonder if someone is thinking what I’m thinking in regard to how I want the post or angles to look. Read more>>

Sophia Cafiero

I manage my own social media; I did social media work professionally for many years before starting my own business. From promoting beauty services to covering live events and reporting celebrity news, I have always had a knack for utilizing one of the greatest tools a business can now have! I love the marketing and social media side of this industry so much that I actually began doing freelance work for other businesses and beauty professionals – it’s so fulfilling, especially because my brain is constantly thinking of new ideas for content! Read more>>

Felicia Howard

Currently I manage all our social media accounts. I feel being able to manage the accounts helps us remain authentic and relatable to our audience. Even though there are a lot of resources available now to help with content creation, it can still feel like a full-time job sometimes especially with the algorithms changing. I know as we continue to grow I will eventually have to delegate the task to someone else but for now it is a learning process and I just try and make sure to post, connect with our people and share some behind the scene footage. Read more>>

Temiloluwa Egebrongbe

Hello, My name is Temi. As a growing business owner, I currently run every aspect of my business single handedly, including social media. Of course overtime, my goal is to be able to outsource but for now, i’m the only that gets the job done. Read more>>