Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Derica Wilson

I manage my own social media accounts. Social is my primary way of reaching potential clients. I treat social media like a full time job beside being a photographer. My main social media accounts are: Instagram, Facebook, and now Tiktok. Social Media is a very important part of my marketing strategy. Social media is an affordable, effective way to generate traffic, and can reach so many people very fast and efficiently. Read more>>

Sushmitha Pidatala

Social media is a boon to business owners in the modern day. A convenient plug-and-play outlet through which I can potentially reach hundreds of millions (possibly billions!) of people, social media platforms like Instagram are a prime example of Arjuna’s lifeline to its customers. At Arjuna, I am responsible for each of our social media posts. While photos in static posts may sometimes be from photographers I have commissioned, the content of our messaging is always me. Read more>>

Nikki Jones

I personally am hiring a social media manager at the end of this year to handle all social media related issues I feel as though if you want to run a successful business you need a reliable team behind you that you can comfortably delegate responsibilities too I feel as though the way the world is functioning now you can’t run a successful business without a strong social media presence Read more>>

Karen Buscemi

Since day one I have managed Detroit Sewn’s social media. It’s hard for me to imagine an outside company being able to capture what’s going on in the factory from one day to the next, not to mention all the special moments that are only witnessed by being there. And I like our content to have that personal flair. It’s what makes us authentic. I view myself as the voice of the factory. With the exception of encouraging our interns to submit social media content, I photograph/record/write everything we post. It’s helpful that I spent years as a writer and editor, and I minored in photography. Read more>>

Gabby Bennett

I manage our social media at this time. I have learned a lot about the importance of social media for a growing brand. We love interacting with our customers and keeping them up to date on all our new products and events. Read more>>

Krispin Watson

Social media has played a vital role in my business. I manage my social media myself and have stared helping others to manage theirs. I was named one of the Top 10 Real Estate Agents on Social Media for the 3rd time this year by Property Spark. I create my own graphics and content and push it out to my followers across various social media platforms, but mainly Instagram and TikTok. Read more>>

Branda Peterson

There is now, an emphasis and importance in social media presence. As I learned of this demand, I have began to seek and employ brand ambassadors. This is a team that aids in the influencing and promoting of the Alpharetta Housewives brand. Social and community engagement is one of the more important aspects of my business and I found that it is a necessary component in being in this competitive market. Read more>>

Lena Sidhu

At the present moment, I manage all social media for Lena’s Jewelry Box. I come from a background in online marketing and while I work full time in channels other than social, I was excited by the idea of getting to work on social for my jewelry shop. It has definitely been a learning experience in terms of best practices like when to post, what tags to use alongside posts, and what products folks take a liking to most. Read more>>

Michelle Emerson

I’ve been the sole manager of all my social media accounts since I started my business. Since the purpose of social media is to share information and make connections, it feels most authentic to create all of the posts myself so that I can ensure the messaging and overall tone convey my personality. I find that the posts conducted in real time are the most genuine and therefore perform the best because they reflect the thoughts, feelings, and ideas I hold at that moment in time. These posts tend to be the most relatable and form the most connections with my audience. Read more>>

Ashlee Hayden

Small businesses have always had to fight tooth and nail for their place in competitive markets. Social media visibility is such an imperative tool in that fight for small businesses such as mine. The early days of starting my business involved so much active work in building and refining my presence on the internet. There were many hours of trial and error in an attempt to discover what works and what didn’t. I am so incredibly fortunate that I have found my niche corner of the internet that has enabled my business to thrive. Managing social media is an ongoing process and we are learning new things every single day. Read more>>