Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Johanne Nicoleau

Every since the start of my business, I have tackled the management of the different social media platforms myself. I am a notice I it, but I have found so far that I sustained it humbly. I am in the market for a very reasonable person that understand me and understand my vision to be able to take over the task so I can devote more time to my production. Read more>>

Andrea Fox

As a social media expert, I feel it best that I manage my own account so that I can be close to the subject matter at hand. With that, I’ve been able to come up with a few workflows that have made my life significantly easier to manage as a business owner that as needs to use social. I utilize Later and upload all of my photos there for storage. Not my phone, not my computer, they are housed in the app so I never need to go looking for pictures when I need to post. This gives me time to write captions and schedule posts when I’m feeling creative so I can only focus on one app to do all of my work. Read more>>

Shaniah Renae

Social media is a must have as a business owner especially when your business sells physical products. In my case, I manage all of my social media by myself; at the start of my business I found it hard to manage my social media and craft my designs. However I’ve learned a new technique which helps me balance out the crafting and the social media marketing. I usually spend my weekdays designing and then I use my weekends to put all my content together and then I begin posting. I’ve learned that showing your followers your process of working is a huge marketing strategy! Overall social media is a great tool to use to engage with followers and it helps my brand grow on a daily! Read more>>

Rashad Terry

I manage my own social media. It can be a very demanding part of running a business because social media actively changes every day. New requirements, criteria, and ways to operate are constantly introduced. Managing your own social media puts you in a position to constantly do research and dedicate time to its constant advancement. Read more>>

Tatianah Green

Yes, I manage my own social media. I have a specific social media account for my business on Instagram and Facebook. What I like about having a separate account for my business is that I can curate my content and support other business owners in the process. I’m better able to find other creators to follow and engage with and test what works best for my market. One thing I like to do on Instagram is “collaborate” with my personal account when I want to post an Instagram Reel that may reach more people. Read more>>

Cristina Fernandez

At the moment, I’m the one managing the social media accounts for my business. Thankfully, my background working in Graphic Design and Marketing have been an advantage towards promoting my business and bettering my marketing skills and tactics. Read more>>

Shelbilyn Bibby

The world of Social Media has changed how businesses do business. Being a 26 year old, my generation is full of social media influence. Check out a new restaurant? Phone eats first. Just got done working out? Look at this arm pump. People nowadays rely on social media more than ever. For me, this is what really made a difference in the growth of my business. When I was still in cosmetology school pursuing my education, I created a page specifically gearing towards work I was doing in class. Rather it be a haircut, blowout or color. I snapped a picture and posted. After a while the likes and shares started coming in. Read more>>

IVELIS MATOS

I currently manage my own social media pages. In part I like being able to interact with my followers, I engage in meaningful conversations, I can directly feel the impact that my work has on others. On the other hand, I’d be able to devote a lot more time to content creating if I could delegate the administrative side of social media to a third party. Read more>>