Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Victoria Foster

I do manage my own social media and although I would love to hire a company to manage, right now I feel it’s important for me to handle it on my own as I establish my voice. I’ve learned that although social media is an important tool to use to showcase my skills, people still want to get to know you and have a personal connection to you. I would encourage business owners to embrace social media and learn the ins and outs of the platforms you’re on. Read more>>

Ashley Castellanos

I started my brand/business as a creator and I still am. I create content centered around food, travel, community and I have built a platform with that. Over the years I have grown that into a business in media as well as in the food/travel space. Putting on events and international group tours. When it comes to marketing, being a creator my strategy has been social first. That is where my community is, that is how I reach people and make the most impact. It goes to show how powerful social media is. Read more>>

Destinee Winger

I currently manage all of my own social media for Desserts by Desss. I chose to do it myself because I truly understand my brand voice, my audience, and the level of creativity and personal touch I want each post to reflect. Social media plays a huge role in how I connect with my customers, whether it’s showcasing custom orders, announcing policy updates, or sharing behind-the-scenes content. Read more>>