Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.
Laura Boyd
I started a Twitter X Account in 2017 in hopes to inspire other teachers with content that would boost student engagement through implementing educational technology apps/websites. As of August 2025, it is still solely me managing my account on X, Instagram, and YouTube. Read more>>
Emily LaDouceur
Currently, I manage all of my social media accounts by myself, except for a single Facebook post every couple of weeks, which is created by a friend I pay to include her humorous stories and quips about Appalachian culture. The Appalachian Spirit Substack also includes a series dubbed “The Reading Room” – where writers who have been inspired by the oracle deck share their insights for subscribers who love ‘readings.’ As I prepare to scale the business, I do plan to hire an agency to help me take it all to the next level. But right now, when you reach out on any of The Appalachian Spirit platforms, it’s a one-woman show and you’re talking to yours truly! Read more>>
Mejire Arijaje
I manage my own social media in-house. For me, it’s about keeping the brand voice authentic, reacting quickly to trends, and staying connected with my audience without layers of approval slowing things down. The results have been solid, We’ve grown consistently, built a loyal following, and generated direct sales from posts because the content reflects my actual day-to-day in the business. Read more>>