Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Ashley Wilson

I manage my own social media. I do this because I am able to interact personally with people. This also sets the tone for me to invite them to events, markets or future events. Within the social media aspect I am able to reach more people in and out of the state. Social media also allows me to use the tools of editing, photo art, websites, music and anything else that in my opinion draws someone into viewing your particular page. Read More>>

Ann Archer Atkins

manage my own social media. I chose to keep it in-house because it allows me to stay closely connected to my audience and maintain a consistent voice that truly reflects my brand. Since so much of what I do is visual and personal—custom cakes, styled tablescapes, and behind-the-scenes moments—authenticity is key. I’ve intentionally made myself part of the brand and I think that personal connection helps build trust and engagement. Read More>>

Jon Schaefer

I do about 80% of the media for my company. I handle Facebook, Tik tok, Instagram, YouTube. I have people who handle eventbright and help with other media. Read More>>