Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Chris McCullough

Though our social media presence may be modest in size, we pride ourselves with interacting with fellow creatives, makers, vendors, engineers, agencies, clients and fans. We share our journey through the process of architecture. With a primary focus on a bespoke residential architecture and associated services, we are constantly meeting new people to collaborate with. That collaboration sometimes takes years to culminate into a beautiful sanctuary. Besides the obvious work generated through the various phases, we love to share many facets of that journey on social media. We’ve been told it is intriguing to see what is involved in a project. It is only fitting for us to manage this personal expression: As a work in progress, ever refining and developing, often beautiful yet always documented. Read more>>

Sanyukta Bhonsle

Yes, I currently manage my own social media for my personal brand, @espressowithsan and that’s a very intentional choice. My page is more than just a feed; it’s a visual diary of my life in New York City, where I capture the moments, places, and moods that inspire me from art and fashion to cozy cafés and spontaneous street style. It’s my way of documenting how lifestyle, design, and storytelling intersect in real life. Read more>>

Harvest & Dave Cocke

In the beginning, I managed all of my own social media — posting product photos, replying to messages, building community, and sharing behind-the-scenes glimpses of my process. At that stage, it was doable, and honestly, kind of fun. But as my business grew, I realized my time was much more valuable at the bench — creating beautiful, handcrafted jewelry — than constantly trying to keep up with messages, content creation, and posting schedules. Read more>>

Ryan Pankratz

For now, I am managing our social media presence for us through Instagram. The thought was to start off small and see where it goes organically over time. For now, I’m satisfied remaining in the “hobbyist” space – but who knows where it may lead? Read more>>

Gary Lipovetsky

We’ve built out a 20 person team over the last 9 years and it’s been one of the best decisions we’ve made for the business. My wife, Valeria, has a massive following across platforms, and while both of us are strong on the talent and content vision side, we needed people who could fully own the operational side of social: posting, optimization, analyzing trends, and staying relentlessly consistent. Read more>>