Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Brandi England

We have managed our own social media for the first 7 years. We made this choice because our mission is personal, and so the stories/lessons etc we wanted to share with our audience are personal as well, so we made the choice to create the posts on our own. I think for others, it really depends on if you have time to post consistently, and enough content to post authentically, those would be the two big factors for our success I believe. Read more>>

Holly Morrison

I’ve approached social media from several different angles and still haven’t figured out what’s best for my business. I’ve hired companies on two occasions to manage our social media and they were creating content that looked nice and aligned with the brand from an esthetics standpoint but since they weren’t physically in the business on a regular basis the content lacked personal touch and insight into who Holly Bowls is from a personality perspective. But, paying someone to be physically at your business on a regular basis to capture authentic content can get pretty expensive. I’ve also engaged current team members to help with social media but without my guidance, leadership and input on a regular basis, the content is more authentic and current but it can have gaps and holes in telling a cohesive story. Read more>>

Jess Evans

I manage our social media accounts personally. In the future, I believe I would benefit from a social media manager. Social media is such a tricky thing right now. TikTok is at the brink of extinction, Instagram and Facebook are under fire from the protest of Meta, and written blogs feel like a thing of the past. Being seen in an oversaturated market by your core audience whose attention span is statistically lowering by the day is making it virtually impossible to grow. Small business owners like myself are really struggling without managers or dumping all of their funds into marketing campaigns. Read more>>

Catherine Huynh

I personally manage my business, @braided.bycat, which operates primarily through Instagram. I chose Instagram as my business platform because I feel most comfortable with the app, my target audience is active there, and it provides all the necessary tools to showcase my work and book clients. Read more>>