Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.
LaToya Perry

I manage my own social media. I chose this route because it was something I was not only interested in but good at. The thing about social media is you don’t have to have a lot of followers to make money as long as you are reaching your target audience. Read more>>
Tony Williams

I manages my own social media platforms. Soon I will be hiring someone to manage all my things. I made the choice I did because i felt like it gave me the freedom to explore different brands / different things that came my way. However it helped me achieve success and happiness in life. I feel If you have a very tight busy schedule you definitely need to hire a team / someone that you can definitely trust, and get the Job done 100%. Read more>>
Nuria Muro Gio

I manage my own social media. I enjoy connecting with others when I post my art but also something simple as instagram stories help me relax and have fun. And I think that’s important: to show people there is a real person behind the art. Read more>>
Erin Tallard

We currently manage our own social media, focusing mainly on Facebook, Instagram, and YouTube, where our members are most active. Our demographic consists of 70% women and 30% men, mostly aged 40-65+, depending on the program. Recently, we have considered using TikTok to reach a younger demographic for our group health and weight loss coaching program, Killer Kurves. Read more>>
Crystal Afriyie

I manage my own social media accounts. My company is small and upcoming so it’s easy to manage my social media page. Social media can be a powerful tool for connecting with customers in many ways such as customer service, brand awareness, customer relationships, contests, & KPIs. I enjoy connecting with my customers in real time and meeting their needs immediately especially if there are any order delays. Social media also helps keep up with the latest trends concerning your business market. Read more>>
Wendy Hansen

I have a love-hate relationship with social media, the powerful asset that has transformed my business and given my audience a worldwide audience, but at the cost of my precious time, mental health, and other priorities. However, with much experimentation to settle on a system that works for me, I continue to manage my own social media, because it has always been primarily my outlet for self-expression. Only recently has it become a business tool as well. As my purpose for using it shifts, the care with which I use it does not. Read more>>
Leigh Karsch

Although we do manage our own, it’s because it’s what we do!
One of the things we emphasize with our clients, as well as with fellow business owners and colleagues who inquire about managing their social media is that business owners need to focus on what they do best, and that is THEIR business. A leader needs to focus their talents on the areas of their business on which only they can provide expertise. “If you’re doing your own social media you will likely not get a very high return on investment, because by spending time on social media, you’re not able to focus that time on client relations, on operations, on staffing, on strategic planning and so much more!” Read more>>
Jolee Mallmann

I manage all of my own social media for a few reasons. Keeping up with content creation and staying on top of current trends is a constant education. Having full control of my own feeds for my personal social platforms as well as my professional media pages allows me to stay closely connected to the current social media culture. Overall this has remained a positive choice even when content doesn’t perform as expected because I have access to the analytics to learn what could be improved for future posts. Read more>>
Ray Sabbagh

i do manage my owl social media. It is not an easy process if we want to succeed, but there are steps to follow. i want to make sure that i am the only one behind it, and having the full control over them. Read more>>