Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

K+R Coordination Kyle + Rachel

Rachel is the mastermind behind our social media presence and, knowing that it plays a huge role in generating business growth, she pays close attention to the latest trends, posts of other businesses in our industry and most importantly, keeps our followers engaged and interactive. Read more>>

Lindzi Shanks & Kat Connor

XO Marshmallow manages our own social media platforms — with the majority of them run by Lindzi from day 1. Last year, we hired our first ever social media assistant to help capture and create content for all of our social platforms. Read more>>

Walter Holem

In my business, I initially managed all asepcts of social media. This approach allowed me to maintain direct control over our brand voice and engage with our audience personally. Read more>>

Jasmin Smith

Since starting my business in 2018 I’ve been managing our social media, however I’ve just recently brought out a company to manage it for me. Read more>>

Julie Childers

I manage my own social media, which primarily includes Instagram, Facebook and TikTok. Instagram is what I keep tabs on the most and what has actually helped sustain my business as it grows. Read more>>

Nicole Waller

For now, I run all of my social media from (posts, reels etc) I also run Facebook as well. I think when starting it’s best to do it on your own it is a challenge but it’s just building resilient for yourself and your business. Read more>>

Shena Simmons

When I first started the company, I managed social media on my own. I quickly learned that in order to do it successfully, I needed to bring someone on the team to take over. Read more>>