There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

Craig Powell

Our business was structured out of years of firsthand experience trying to establish myself as a brand—on a budget. In the beginning, it was challenging to find local businesses willing to help me get started with minimal revenue. I reached out to many of them, not just for services, but to understand why there weren’t more simplified, affordable options for entrepreneurs who only needed a few apparel pieces to promote their brand. Read more>>

Emmanuella Ojo

Yes, my business serves an underserved community — specifically, small businesses that are Black- and woman-owned. I’ve always been passionate about supporting these businesses because statistically, the odds are stacked against them. The reality is that startups already face high failure rates, and these challenges only intensify for Black and woman entrepreneurs. You see it reflected in the lack of loan approvals, the massive funding gaps, and the limited access to resources that truly address their unique needs. Read more>>

Jonathan Shaw

Our firm represents Spanish-speaking immigrants all across the United States. In particular, under this new administration, it has become more and more important to help immigrants understand and maintain access to their rights in the United States. There are far more immigrants in the US than there are immigration attorneys. This community does not have full access to legal services, and this is the most critical time for that community to have such access. We do our best to reach out both through direct representation but also through social media to share information about the latest changes in immigration law. Read more>>