There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

Ahmad Muhammad

Our business has always put people that have asthma in the forefront by primarily showcasing products that are non-toxic and asthma safe to our customers. These days respiratory health is an important topic. Read more>>

Scout Samples

Kibble 2 Care provides Georgia Resident’s under financial distress with kibble and other necessary care to help keep pets at home, and reduce the amount of owner surrenders at our local shelters. We are also the ONLY traveling pet food pantry in Georgia. Read more>>

Jai Saini

yes as a cyber security company(CIBERSE), we are serving the underserved community of Indian small and medium scale businesses cost-effectively and helping these small and medium businesses to protect their websites from cyber attacks which are not being targeted by the bigger firms who only target bigger organizations making millions or billion in net revenue. Read more>>

Torbin Green

St. Francis Neighborhood Center (SFNC) has served the 21217 zip code in Central West Baltimore for over 60 years. The area has been plagued with poverty, the lack of food access, drug addiction, and lack of resources. Read more>>

Kelsey Justice

Living in Alabama, the LGBTQIA+: community is definitely underserved. Religion is a huge part of the culture here, which unfortunately a lot of times leads to the rejection of anything that does not fit in people’s personal ideals. Read more>>

Kyara Ofuani

As Mrs. Black North Georgia International Ambassador, I serve the underserved community through my FREEDOM OF FAITH FOOD BANK. We serve the community by addressing, understanding, and contributing to the resolution of health and environmental disparities in communities of color. Read more>>