There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

Richard Nix, Jr.

Giving back to the community is both a passion of mine and a key component of the corporate culture at Butler’s Pantry. I served on the St. Louis Children’s Hospital Development Board for ten years, the Mercantile Library Board of Directors for six years, and the COCA, Royal Bank, and The Muny Boards for a number of years. In addition, my team and I have donated hundreds of hours to several more deserving causes. Read more>>

Jenny Young

Small business is lucky if they have a budget for the extras – professional video for websites, showcasing a success story, or capturing a great testimonial. It all seems like a pipe dream. Nonprofit Organizations have something unique to say. How can they reach a new audience if they are only reaching the same supporters. If only they had a video where they could do a deep dive into the who, what, when, where and why of it all. Read more>>

Juanita Corry Jackson

I have a heart for the person the world would consider to be in the underserved population. My mentor, Mr. Les Brown, tells everyone who will listen; you have greatness inside of you. One of my missions in life is to start a homeless-to-homeownership program. First, helping people see the greatness inside themselves, then giving them the tools and skills to stand in that greatness and move to the best version of themselves. Sometimes people need encouragement, training, and someone to believe in them until they can believe in themselves. Read more>>

Carlos Alamilla

I help underprivileged students enter the best US colleges in the US with scholarships. I.m passionate about education. Education is the key of getting out of the ghettos and barrios. Also, is the key to getting out of poverty and gain respect and dignity. Read more>>

LaToya Bonner

One thing that I have noticed in the tax preparation industry is that a lot of people really don’t understand taxes. Whether it’s how to properly complete a W4 (tax withholdings form), how taxable income is determined, deductions even something as simple as tax filing status, they’re really confused. Sometimes when clients enter my door they have questions, but are afraid to ask them. Read more>>

Jafet Martinez

As a Latino, seeing myself represented in Marketing and Advertisement tends to happen during “Hispanic Heritage Month”. Despite the Latinx/Hispanic population growing 6 times faster than non-Latinx in the United States, based on the 2020 Census, it is still underrepresented and underserved. In addition, there is an immense diversity of identities and intersectionality within the Hispanic/Latinx population that “complicates” things for businesses serving our communities. Read more>>

Lori Morrison

Victims of crime and their families are often retraumatized by what they have to go through to get justice. Friends may abandon them, online trolls harass them, and the legal system requires them to relive what they’ve gone through over and over again in front of strangers. Their stories need to be told, and people need to be made aware of resources available to them. Read more>>