There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.
Cynthia Prieto

From the day I started my business, before I made my first penny, I committed to donating marketing services to one small business every year. And every year we have. I grew up in the corporate world. Right out of college I worked in marketing departments for financial institutions, eventually evolving to educational institutions, and then taking a hard left into manufacturing. Read more>>
Kristin Dubrowski

How has COVID changed our business model? As a nonprofit that provides prevention programs in schools and assists victims/survivors of child abuse, domestic violence and s*xual assault, COVID has had a tremendous impact on Hopeful Horizons’ business model. Read more>>
Julie Prashad-Ramirez

There are so many families that don’t have access to basic financial literacy. It’s amazing how a little education and coaching can change the financial future for your family and generations to come. Read more>>
Susan Peters

PossAbilities Plus is a center of hope for teens and adults with autism and related abilities. These individuals are undeserved in our community. They have less access to employment and social activities once they leave the structured environment of the school system. Read more>>
Monica DeChaine

When it comes to yoga classes, it’s clear that most spaces are filled with predominantly thin, young, able-bodied, educated, cis gendered, white women toting expensive gear. It seems they are the targeted demographic for most studios. But what about everyone else? Read more>>
Gina Suggs

The Kids Center for Academic Resources and Education (Kids CARE Atlanta) Kids Center for Academic Resources and Education (Kids C.A.R.E.) is one of Atlanta’s premier private institutes servicing students from 3 years old through 5th grade. We are conveniently located in the Southwest Atlanta Community (the SWATS). Read more>>
Ethan Williams

My love for community service began in 8th grade when my older brother, Ian, told me about a nonprofit he worked for up in Dallas. This nonprofit is called Camp Impact, which is a week-long camp for underprivileged and homeless kids in the Dallas and Fort Worth area. Read more>>
Dr. Derricka Harwell

My company services education to a specific group of people who would have otherwise never had the opportunity to receive this education. Financial Literacy has been put on the back burner in my culture and community. Read more>>
Dennis Turnipseed

Serving the underserved brings a whole host of interesting issues to light. When you are serving an individual who is in a bad place in life, down to almost nothing, that person still expects you to be on the top of your game. Read more>>
Mayra Molina

In a moment of my life, I lost everything, I have a daughter at that moment she was 1 year old. I didn’t have any money to buy milk, or diapers. eating was a challenge, I ended up living in a shelter for almost 3 months. Read more>>